Content Marketing & Content Strategy

Today, anyone can create content and call themselves a publisher, which means we need to work especially hard to cut through the clutter and get through to a person at the right time in the right place. Key to harnessing video to tell stories people care about and engage with, is to observe

Via David Wesson Evolve Social , massimo facchinetti

Social Media Marketing Podcast 281. In this episode Viveka von Rosen explores everything you need to know about LinkedIn native video.

Via Peg Corwin

If you are struggling to regularly create rich content for your blog and all of your social channels month after month, this technique will blow your mind - and drive real business results!

Via Mike Allton

Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover. 

Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.

Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....

Via Jeff Domansky, Os Ishmael, massimo facchinetti