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"By combining colorful characters with an interesting angle, marketers can create a compelling story to attract their audience."
Read the full article to find out more and see examples about these ideas for your next marketing story:
- Use customer success stories or testimonials
- Tell a picture story
- Ask your audience to share their stories
- Attend a conference, event or show and write about it
- Discuss data
- Tell the “rags to riches” story
Via Kim Zinke (aka Gimli Goose)
“A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up short stories in our heads for every action and conversation.”