Content Marketing & Content Strategy

Should you use Wordpress or Medium or something else to start a blog? See the differences.

Each sound has a meaning and triggers particular associations from people. Choose right words to write your blog posts, and readers will picture, reflect, and remember them.

I wanted to share some Blogging Basics. There is no magic sauce. Other people may have different ideas. Here's what I've found has worked in my 8 years of blogging.

How long should my tweet be? Or my blogpost? Or my headline?

I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people.

I’d love to see if I can help make it even more useful.

Along with all the best tips on optimal lengths for tweets, blogposts, headlines, and more, I’ve added a few additional lengths to the list—the ones that came up most often in the comments of the last post, like SlideShare length, Pinterest length, and more.

And to make it just as easy as possible to consume all this information quickly and easily, we partnered with our friends at SumAll to place the data and insights into a fun infographic. Check it all out below.

With the rise of the digital age, there are plenty of ways to get your business’ voice heard, but don’t discount the importance of your blog. Blogging is a valuable investment that your business should…

Discover how blogging can support a successful Pinterest presence to drive real traffic, leads, and sales.

We are a visual culture. People respond better to visual content and even process information more efficiently when presented in a visual way. With so many performance advantages, it’s clear how design can elevate written content.

With the convincing out of the way, let’s talk about specific ways to introduce design and visual storytelling into your content marketing strategy.

We all know that blog posts need images but are you using enough?

One of the best ways to increase the reach of your content is with the right amount of images. BuzzSumo did the math for us, and found that the right amount of images is one every 75-100 words:

“In a study of over one million articles, BuzzSumo looked at how many blog posts with images were shared. Then they looked at how many images, per how many words, got the best results. What they found was articles with an image once every 75-100 words got double the amount of shares of articles with fewer images.”...

Most digital marketers post content on their blog then dispatch a few updates via their social media networks. If this strategy isn’t working for you (it works for very few), you need to do more. Of course, you’ll have a unique set of objectives and how they map to your marketing process will also be unique.

So, like everything in digital media, you’ll experiment with different tactics, measure, and refine. To begin with, it’ll be helpful to understand the nuances of paid, earned and owned media and consider investing time, energy, and possibly, money, into all three. We’ll take a look at each and dig into a heap of tactics that might serve your content promotion plan....