"“Twilight of the Brands” is the title of James Surowiecki’s new piece in the New Yorker, in which he argues that consumer-to-consumer communication in the form of product reviews and social ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Retail sales increased 0.2% in June as discretionary spending increased, but this isn't the same consumer that was hitting stores seven years ago ..." 
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"We all like to think we are rational, independent shoppers who make objective decisions, unswayed by lighting, music, aromas, packaging or wording. But it seems science knows us better than we know ourselves ..."
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"One obvious selling point for Warby Parker customers is price: The vast majority of eyeglasses sell for a reasonable (and curiously uniform) rate of $95 ..."
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"Women have been targeted for so long, now the new markets are men and children ..."
Leona Ungerer's insight:
"And to keep consumers spending money advertisers find it necessary to continue inventing fresh areas of discontent, so that people can be sold the supposed solution ..."
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"Our memories of experiences--more than the experiences themselves--drive decision-making. Jeremy Finch of Altitude explains how to incorporate this ..."
Leona Ungerer's insight:
"Research has shown that we’re made up of two “selves,” and these selves care about totally different things. Our “experiencing self” is concerned with what’s happening in the immediate moment. And our “remembering self” evaluates and stores each experience and determines whether or not it’s worth experiencing again."
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"With tech like Oculus, we may be nearing a new VR era. Yet the average consumer still can't picture the practical applications, much less stomach the cost ..."
Leona Ungerer's insight:
"As with any emerging technology, consumers are only interested in VR as so far as it measurably improves their lives (or enjoyment of their lives) and is easy and affordable."
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From
adage
"So in essence, Frito-Lay will be testing consumer loyalty to Doritos and its general attributes ..."
Leona Ungerer's insight:
"How much of food marketing relies on the packaging? Frito-Lay is about to find out."
Scoop.it!
"The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows ..."
Leona Ungerer's insight:
Consumers' preferences may change.
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"Fluid, hyperconnected and highly personal; how can brands tap into today’s urban tribes? ..."
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From
phys
"How do consumers decide when faced with the option of buying a traditional product or a competing product that is marketed as 'green?' ..."
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From
coglode
"We distill the latest research in behavioural economics and consumer psychology down into easy-to-understand little brain gems for decision-makers to use and share ..."
Leona Ungerer's insight:
Please click (as suggested) to access information.
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"… I love a tough question and was intrigued by an article I came across this past week on LinkedIn. In it, author ..."
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"Some consumers say they're willing to pay a premium for luxury items because of their first class design and workmanship ..."
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"The study also looks at the “priming” psychology behind the words to explain why certain words prompt consumers to assign a health benefit to a food product with ..."
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"Currently reading We Are What We Eat. Experiments in the world of consumer psychology ..."
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From
www
"Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands .."
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"Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product ..."
Karen Goldfarb Copywriter's curator insight,
April 28, 2014 11:53 AM
One of my clients makes it a regular practice to test color, font and font size on his landing pages. He's fine-tuned his conversion rate this way.
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"If you were to make assumptions about hybrid and electric vehicle owners--and we're sure many do, for good or bad--how do you see them? Perhaps technology-savvy, of reasonable income and a little older and wiser ..."
Leona Ungerer's insight:
"In simplified terms, electric car buyers are a little younger and a little wealthier than their hybrid-buying counterparts."
Scoop.it!
"Look to Toms Shoes as a good working example of the “consumer as hero/brand as mentor” philosophy ..."
Leona Ungerer's insight:
"Finally, consumers are likely to favour brands that share values they care about, so establish a meaningful purpose and share it often to encourage cooperation, participation and even more sharing."
Scoop.it!
"Love it or hate it, a recent example of this approach is Unilever's film short, Why Bring a Child into This World? ..."
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"Researchers from Baylor university have found that people who are materialistic are more likely to be depressed and unsatisfied because they find it hard to be grateful ..."
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![How big brand logos lure consumers [INFOGRAPHIC] - PSFK | consumer psychology | Scoop.it](https://img.scoop.it/flCaY_mBhuW_2jSsWCdDGjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"This infographic shows how a simple design can influence and inspire global familiarity ..." Via Francisco Teixeira
Harriet Smythe's curator insight,
May 15, 2014 1:03 AM
Colours are incredibly important when choosing a logo, this is shown in this info graphic. And the colours chosen will be used throughout the brand and all the marketing that goes with it. |
