To highlight how user testing can be useful in finding opportunities to improve, Tnooz examined three of the most popular sites when looking for a hotel: Hilton, Booking.com and Skyscanner.

Among the lessons learned from assessing these websites include:

• Flexibility
• Including search by attraction
• Using attractive imagery
• Powerful filtering
• Considering localisation
• Being instantly recognisable

Find out more.

Via Tourism Australia