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![Virtual Reality: How Will It Shape the Future? [Infographic] via knowledgehut | Business Improvement and Social media | Scoop.it](https://img.scoop.it/0Hf3_fbUy-9R-tuLP_wAZTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Infographic showing the future of virtual reality and how businesses can use it Via Tom D'Amico (@TDOttawa) 
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Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
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The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?
Ricard Lloria's insight:
Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
Andreas Christodoulou's curator insight,
March 24, 2016 6:12 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend? 
Educational Peaks's curator insight,
March 24, 2016 6:28 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend? 
Stephania Savva, Ph.D's curator insight,
March 24, 2016 6:33 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend? |
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From
www
At this week’s C2 conference, one of the visionaries at Google introduced the audience to a new phenomenon.
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From
medium
As VR storytellers, we are charged with molding experience itself into story, and none of our storytelling tools have pr…
Minna Kilpeläinen's curator insight,
April 15, 2016 4:43 PM
"360° is more than full circle. The more complete the environment, the more it resonates."
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!!! L'infographie ultime pour mes confrères "marketeux" s'intéressant à la VR !!!