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Monthly Checklist To Keep Your Small Business On Track 

Monthly Checklist To Keep Your Small Business On Track  | Business Improvement and Social media | Scoop.it

Are you running your business like an easy sprint or a tiring marathon? With limited resources and so much to do, it is not uncommon for teams to lose sight of their original goals when they first initiated the project. A checklist can help keep you on track.


Via Daniel Watson
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#Pymes 9 Tips on How to Grow a Small Business Smart

#Pymes 9 Tips on How to Grow a Small Business Smart | Business Improvement and Social media | Scoop.it
We all start a business in order to achieve a particular goal. But what do we do after starting it? Read more to find out the best 9 tips on how to grow a small business smart.

Via Daniel Watson
Jay Jensen's curator insight, July 28, 2017 10:21 AM
Here are some great tips for those that want to start a small business.  
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20 Free Tools Your Small Business Should Be Using Today

20 Free Tools Your Small Business Should Be Using Today | Business Improvement and Social media | Scoop.it

Software doesn't have to be expensive for small to midsize businesses (SMBs). To help you celebrate National Small Business Week, here are 20 free tools to get your SMB up and running.


Via Daniel Watson
Jeff Domansky's curator insight, May 4, 2017 10:15 AM

Good list of social media tools.

Jeff Domansky's curator insight, May 4, 2017 10:17 AM

Good list of social media tools.

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The Marketing Mix of Small Business Owners #Infographic

The Marketing Mix of Small Business Owners #Infographic | Business Improvement and Social media | Scoop.it
Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.

Via Brian Yanish - MarketingHits.com
Jonathan A. Bennett's comment, December 3, 2016 2:08 PM
Thanks for your post.
Massimiliano Montebelli's curator insight, December 4, 2016 2:45 AM

Interessante infografica

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10 Free Marketing Tools for Entrepreneurs

10 Free Marketing Tools for Entrepreneurs | Business Improvement and Social media | Scoop.it

Grow your business with these phenomenal, free marketing tools.


Via Daniel Watson
donhornsby's curator insight, August 8, 2016 9:12 AM
A great list of tools that you can use for free...or mostly free. If you are starting out, please take the time to look at these. If you need help in using them....let me know!
joannebur138's curator insight, August 8, 2016 1:57 PM
Too many tools these days, it's overwhelming.
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Why Digital #Marketing is Important to SME Business Success

Why Digital #Marketing is Important to SME Business Success | Business Improvement and Social media | Scoop.it

We live in a digital age and SME businesses wanting to break through to the consciousness of their prospects need to embrace digital marketing.


Via Daniel Watson
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Rescooped by Ricard Lloria from Business Improvement
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How to Become a Successful Business Owner 

How to Become a Successful Business Owner  | Business Improvement and Social media | Scoop.it
Launching your own business can be stressful and exhausting, leading many to wonder what they should be doing and where they could have gone wrong.

Via Daniel Watson
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Thinking in Scenarios Improves Forecasts

Thinking in Scenarios Improves Forecasts | Business Improvement and Social media | Scoop.it

In my recent paper published in the Journal of Financial Economics, Can analysts assess fundamental risk and valuation uncertainty? An empirical analysis of scenario-based value estimates, my co-authors and I find that there is a better way to present a fuller picture of future possibilities by putting multiple scenarios on the table, instead of limiting predictions to a single-point outcome.  We used the setting of equity research to demonstrate this. We find that scenario-based forecasting helps analysts improve the overall risk picture surrounding the firms in their coverage as well as enhancing their forecast accuracy and reducing their optimistic biases.

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Rescooped by Ricard Lloria from Business change
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#Pymes Scaling culture change: A winning ingredient for rapid expansion

#Pymes Scaling culture change: A winning ingredient for rapid expansion | Business Improvement and Social media | Scoop.it
When small companies grow rapidly, the culture can get lost in a sea of new people, processes, geographic expansion, aggressive growth targets, and the avalanche of changes needed to scale. The culture can become a boat anchor, dragging behind the desired direction and pulling people in the wrong direction. But when senior leaders make a conscious decision to keep the best of the cultural elements that brought the company success in the first place, great things can happen.

Cafe Rio Mexican Grill did just that. In 2011, Dave Gagnon, a former Burger King senior vice president of North America company operations and training, took over as CEO and COO. Andy Hooper, who had led the culture-shaping work at Burger King, joined Cafe Rio as chief people officer. The organization had an outstanding culture, and was in its third year of nearly double-digit comparable sales growth. But to grow rapidly, the executive leadership team needed to codify the culture that was largely built on ‘tribal knowledge transfer’ to scale for national expansion.

Via David Hain
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How to Compete with Larger Businesses

How to Compete with Larger Businesses | Business Improvement and Social media | Scoop.it

Via Daniel Watson
Eric Frykman's curator insight, September 23, 2014 4:36 PM

This article has a four point list:

1) Credibility

2) Product

3) Service

4) Price

 

This was not written by anyone in sales, as #4 should be off the table completely. Product is "do you have more bells" and Service is "can you be better than your competition."

 

None of this is useful to a small company competing against a giant.

 

What you really need is to build 

5) VALUE

 

I.e. Why are you here - what pain are you solving? How are YOU my savior? How do you fix all my problems and help me get to sleep at night? 

 

That's how you compete and become a giant-killer. Focus your story around Value, and you'll win every time.