Business Improvement and Social media
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Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | Business Improvement and Social media | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation

Via janlgordon
janlgordon's curator insight, February 19, 2017 10:56 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFbV3099Qkm

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Infographic: What Drives Social Media Searches and Engagement?

Infographic: What Drives Social Media Searches and Engagement? | Business Improvement and Social media | Scoop.it

As it turns out, social media and search go hand-in-hand...

 

From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.


Via Lauren Moss
Joe Wise's curator insight, May 21, 2013 5:33 PM

Helpful in knowing which clients will need you to pull content out of thin air for them >

Ramzi Mouakassa's curator insight, May 22, 2013 7:06 AM

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Michelle Gilstrap's curator insight, May 22, 2013 12:37 PM

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

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The eCommerce Guide to Social, Local & Mobile [Infographic]

The eCommerce Guide to Social, Local & Mobile [Infographic] | Business Improvement and Social media | Scoop.it

SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.

 

SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.

In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.


Via Lauren Moss, Brian Yanish - MarketingHits.com
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46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic | Business Improvement and Social media | Scoop.it

How often do you use Google to find something on the internet?

If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.

Find 46 of them featured in this infographic.


Via Lauren Moss, John van den Brink
Mayra.Loves.Books's curator insight, January 9, 2015 10:38 AM

More Google search tips...

Kelly 's curator insight, January 9, 2015 10:46 AM

Nothing hidden about these "tips & tricks" - just standard every day library functions. This is not new, most these functions have been used since Win95, the days before we see the net as we do now. Nonetheless, whatever it takes for people to finally catch up and educate themselves about easier searching techniques! 

Teresa Maceira's curator insight, April 8, 2016 8:32 PM
Add Google hacks to a students research skill set
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Why Graph Search Is Facebook's Big Data Solution | Infographic

Why Graph Search Is Facebook's Big Data Solution | Infographic | Business Improvement and Social media | Scoop.it

Facebook Graph Search is predicted to change the way people search online.

With the amount of data Facebook users create every second, it is easy to understand the need for a tool that can crawl and index information in real time. In this infographic, learn how Facebook is using Graph Search as a way to break into the Big Data space and what it means for marketers.


Via Lauren Moss
Caleb Anthony's curator insight, March 15, 2013 12:40 AM

Big data has always been an issue for internet marketing, but it seems like Facebook is pioneering a new way of facing this probelm. Here's a quick look at what the new Graph Search is, and how you can use it as a marketer.

Bart van Maanen's curator insight, March 15, 2013 5:50 AM

Over de Graph Search van Facebook, de nieuwe interne zoekmachine die handig is voor gebruikers en marketeers, maar ook voor Facebook zelf die er 'big data' mee gaat binnenharken voor eigen fortuin.

Samu Tuomisto's curator insight, March 15, 2013 8:46 PM

You can sign up for waiting list for beta version: http://www.facebook.com/about/graphsearch