Business Improvement and Social media

The 2022 edition of the Marketplace 100 ranks the largest consumer-facing marketplace startups and analyzes the trends behind the next generation of marketplace giants.

Via Farid Mheir, THE OFFICIAL ANDREASCY

SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.

 

SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.

In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.

Via Lauren Moss, Brian Yanish - MarketingHits.com

In 10 years, the BRIC countries will be four of the six largest retail markets in the world, says an EIU report.

Via Peta Heinrich