Business Improvement and Social media

I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

In order to stay ahead of the competition it's important to effectively reach your target market.

Drive Up Your Social Media Sales

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

Gilbert explains how to best approach your social media marketing in a non-sales way.

Here's what caught my attention:

• Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

• On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

• Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/4dd530cpeIi

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I selected this article from Curatti written by Shelly Kramer because it explains how marketers can better understand how mobile is affecting consumer behavior.

In order to meet the expectations of your target market you need to know what is driving their buying decisions.

The Shifting Attitudes of Customers in a Digital World

Mobile usage has a strong influence on what people are searching for in order to make a final buying decision. I agree that businesses need to take full advantage of what this new marketing method has to offer.

Kramer shows us how to shift our focus to fully leverage a successful mobile strategy.

Here's what caught my attention:

• Marketers need to go beyond adapting to mobile devices. Many see it as a "scaled down" version of what they are already offering.

• There is a disconnect with many consumers and marketers. Statistics show that branded apps are not popular.

• Location plays an important role in the mobile mindset. Businesses should provide immediate context when their audience has a need to fulfill.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/asgV303cfn5

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Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

What talents in digital marketing companies will look for in 2014

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.

The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.

Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)

**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.

**87% of marketers in the US use video for content marketing

**Two of the biggest social networks aim to dominate the video sharing scene

*Facebook and mobile video

*Vine and Twitter

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

See article and infographic here: [

¡La guerra del video ha comenzado! 

I selected this article from Curatti written by Nicholas Scalice because it shows how Snapchat can be a great mobile tool for your company.

Increase your network online with mobile marketing.

How to Use Snapchat Effectively for Your Business

Young people aren't the only ones getting the most out of Snapchat these days. I agree that this mobile app can be a great way to boost your brand and improve your reach.

Scalice shows you exactly how Snapchat works and the exact steps to get started.

Here's what caught my attention:

• It is not complicated to setup your profile on Snapchat. Once you download the app and verify your email you are ready to go.

• Use your smart phone to share photos or videos with your connections. It's simple to find your friends and share images with them.

• Use Stories to construct a narrative for your business. These last for 24 hours and can be saved on your account by you and your friends.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Nicholas Scalice.

Read full article here: http://ow.ly/RIey303HuEc

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.