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Promote Your Business with a Press Release

Promote Your Business with a Press Release | Business Improvement and Social media | Scoop.it
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints

Via janlgordon
janlgordon's curator insight, May 3, 2017 5:22 PM

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

 

Promoting your business online takes many channels and methods, including press releases.

 

Understand How to Create a Winning Press Release

 

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

 

Gilbert goes over how to successfully write and publish a press release that gets noticed.

 

Here's what caught my attention:

 

  • Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

 

  • Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

 

  • The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fvrE30bpwU2

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Business Improvement and Social media | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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10 Social #Marketing Lessons From Banksy via @Curagami

10 Social #Marketing Lessons From Banksy via @Curagami | Business Improvement and Social media | Scoop.it

Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:

Live By A Single Rule: If Your Content Is Generating Shares DO MORE.Other “Control Rules” Are Gone.Use existing distribution systems, but turn them upside down.Create EVENTS and content people will CHASE and SHARE.Get THEM to do YOUR work for YOU.Keep some secrets as long as possible.Whatever happens is all good as long as Rule #1 still applies.Use the Internet and social media to amplify content & events.Define deadlines because deadlines heighten the web’s amplification.Rinse & Repeat

 

Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Irina Mk's curator insight, November 25, 2014 5:16 AM

Le Marketing social selon Banksy... Règle 6 : garder des secrets le plus longtemps possible. La règle la plus importante ? Peut-être car nous avons tendance à vouloir "tout" dévoiler sur le web participatif. Mais gardons un peu de mystère.... Le mystère attire et attise la curiosité.

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12 Essential Infographics About Apps, Mobile, SEO and Social Media

12 Essential Infographics About Apps, Mobile, SEO and Social Media | Business Improvement and Social media | Scoop.it

Infographics are changing the way we share information, so we thought it would be a good idea to gather 12 essential ones that would help marketers and businesses understand what’s currently taking place in the online world as well as make better use of the tools we have at our disposal.


Via Lauren Moss
fralec's comment, April 28, 2013 6:55 AM
thank's Lauren !