Emotions play an important role to the overall customer experience. Have you ever created an empathy map?
Via Eric_Determined / Eric Silverstein
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The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.-Thomas J. WatsonBuilding relationships with customers once they have put their faith and trust in you is a complicated process. In the end, customers have many choices when choosing to purchase products and services.Remember, they chose you for a reason.Your product or service offerings may be great Via Eric_Determined / Eric Silverstein, Brian Yanish - MarketingHits.com 
Eric_Determined / Eric Silverstein's curator insight,
August 13, 2015 9:02 PM
“The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.- Thomas J. Watson”
4 Mistakes to avoid:
1) Failure to set expectations 2) Over-promising and rarely delivering 3) Ignoring inevitable conversations 4) Putting your needs above theirs
Here are great related quotes:
“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.-- Abraham Lincoln”
“We show our value and our heart when we face the difficult times with our customers. It is in the low times that our relationships are strengthened for the long haul.”
“People don't care how much you know until they know how much you care. Theodore Roosevelt” Which one is your favorite? Share others. 
's curator insight, August 14, 2015 7:42 AM
Greta article for any business and really any interaction whether with customers, investors or employees.
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Scoop.it!
Do you know the key digital questions to ask about your business? Cognizant suggests the 100 key digital questions you need to be asking to connect the digital… Via Eric_Determined / Eric Silverstein
Ricard Lloria's insight:
Valuable data and insights. Any surprises?
Andreas Christodoulou's curator insight,
March 22, 2016 5:26 PM
Valuable data and insights. Any surprises? 
Sebastián Muñoz's curator insight,
March 29, 2016 6:19 AM
Valuable data and insights. Any surprises? |
Forrester's 3 E's:
1. Emotion
2. Effectiveness
3. Ease
How are you elevating the emotional connection between your brand and your customers?