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Scoop.it!
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes. Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com 
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Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.
And yes, SEO is the great white whale :). Via Martin (Marty) Smith
Martin (Marty) Smith's comment,
April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment,
April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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Rescooped by Ricard Lloria from Curation Revolution |
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Arrogance seems a consistent tactic in the uber-hot gamification segment. "Uber-hot" and arrogance seem to go together like hand in glove, but perhaps arrogance is a the most sustainable strategy.
Arrogance feels cheaper than the Thank You economy's endless give. This piece explores the question of if arrogance is sustainable. What do you think? Where do you come out on the Arrogance or Thank You debate.
![Content Marketing : The Game [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/zeFQJ7R5XvQjMfmH9noGPjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.