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Scoop.it!
Content marketing and demand generation need a plan, a marketing roadmap, that unifies content creation with demand generation programs. 
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Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. Via Brian Yanish - MarketingHits.com
La pluma digital's curator insight,
October 30, 2016 8:45 AM
La importancia del contenido visual para conseguir nuestros objetivos profesionales a través de la herramienta del marketing.
AvizorMedia's curator insight,
December 11, 2016 4:25 AM
A través de los contenidos visuales podemos mejorar nuestros resultados en marketing. El contenido visual tiene un gran poder.
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Content marketing can be a fickle thing. One day a strategy works, the next, it doesn’t. Just when you think you’ve cracked the code, you realize you’re right back at square one, looking at a computer screen, wanting to scream into a pillow. So, if you’re knee-deep in content marketing but it just doesn’t seem to be working, here are the top reasons I see campaigns fail. Hopefully you can use this as a diagnostic tool for your marketing and give it the shot in the arm it requires. Via Brian Yanish - MarketingHits.com
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Quality content may mean different things to different people. Via Brian Yanish - MarketingHits.com
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This six-step process will help you crack the code on content marketing. Via Brian Yanish - MarketingHits.com
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Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid. Via Jeff Domansky
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Get more traffic from LinkedIn and learn whether or not submitting your blog to directories can be seen as duplicate content.
Question One: How can I build more targeted traffic to my website through LinkedIn?
Our Response: LinkedIn is one of the best ways to get online leads for your website and business. As the world’s largest professional network, LinkedIn connects like-minded people from all over the world, ranging from professors, lawyers, marketers, and business owners. The best part about this is that you can find your niche on LinkedIn, establish yourself as an authority figure, and bring new potential customers to your website. There are several ways to go about doing this.... Via Jeff Domansky, Lydia Gracia
Jeff Domansky's curator insight,
September 18, 2014 2:34 AM
Actionable content marketing advice from Up City. 
Lydia Gracia's curator insight,
September 18, 2014 4:06 AM
On sait déjà que LinkedIn est la plateforme idéale pour publier du contenu professionnel, mais comment faire en pratique pour que nos blog posts soient lus (en gros générer du trafic ciblé sur notre site) ? Dan cet article on nous explique les différentes voies pour y arriver grâce à LinkedIn... attention! il faut être conscient que sur cette plateforme vous vous adressez à une niche, la communication de masse est donc à bannir en faveur d'une stratégie de content marketing. 
Sangbaran Karmakar's curator insight,
September 22, 2014 3:38 PM
Very useful tips on bringing web traffic from LinkedIn campaign. WHat you are going to learn from it:
1. How to create linkedIn network? 2. How to market your website/ product through LinkedIn? 3. Strategies for creating Successful LinkedIn content campaign.
Regards...
Scoop.it!
Content - Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...According to the following infographic by Demand Metric, the main reasons for using content marking are that content marketing...- Generates approximately three times as many leads as traditional marketing (per dollar spent).- Increases direct sales.- Costs 62% less than traditional marketing.- Keeps reader attention.- Improves brand loyalty.... Via Jeff Domansky, OrganicSocial
Jeff Domansky's curator insight,
July 1, 2013 1:29 PM
Important insight for content marketers including some stats you can use to convince the C-suite that social media matters. |
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If you’ve ever worked with a company where no one knows who is supposed to own what content or how content aligns with company objectives, you’ve probably seen tension build between departments and within teams, and you’ve probably seen content produced that’s aimless and inconsistent. Via Brian Yanish - MarketingHits.com
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Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a complex process of creating content for the entirety of the customer journey. Via Brian Yanish - MarketingHits.com
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Content marketing is not only about great content, it is about distribution too. These content distribution tools will amplify the reach of your content. Via Brian Yanish - MarketingHits.com
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There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
Via Boxer Sign
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The phrase “people trust people, not brand advertising” should be updated to state: “People trust real people and real friends, not social media and/or brand advertising.” Nowhere is this more evident than among the Millennial generation, who for all their good intentions and social-do-goodness, are less trusting of what they read and see in social media.
An October 2014 Student Monitor survey queried college students about the the media through which they learn about products and services. The number one channel by which students preferred to receive product/service information was good old-fashioned word of mouth (48%). Interesting, “ads on the Internet” was second at 39%, well ahead of “information on the Internet” (21%) and “product reviews online” (18%).... Via Jeff Domansky
Jeff Domansky's curator insight,
January 29, 2015 1:56 AM
Social Media Has Killed Consumer Trust. The public has figured out that cyber-shilling, gamified endorsements, and native advertising are real. Or has it?
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Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).
But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro.... Via Jeff Domansky
Jeff Domansky's curator insight,
December 22, 2014 9:58 AM
Check out these 21 free and easy-to-use visual content creation tools.
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The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company's personality, says Jay Baer in this video and short blog post
.Terry: So when a company’s just starting with content marketing, what are some key performance indicators, basic KPIs that they could start with in order to start measuring the effectiveness and success of their efforts?
Jay: It depends on the type of company and whether they’re B2B or B2C or how they sort of track their actual business in the real world. But, generally speaking, I think the best way to look at content programs is to say:“Do people care about it? Is there proof of caring?” And a lot of times you can measure that just anecdotally. You don’t have to necessarily have a whole complicated scheme.
For an example, there’s a company called Life Technologies – a major global manufacturer of scientific equipment. They have this great content program where they take their product catalog and they execute it as a series of YouTube videos that are chained together with annotations.So it’s almost like a choose-your-own adventure product catalog.... Via Jeff Domansky, Lydia Gracia
Jeff Domansky's curator insight,
September 18, 2014 2:57 AM
In this interview, Jay Baer offers lots of advice and tips on better content marketing.
Lydia Gracia's curator insight,
September 18, 2014 3:57 AM
Conseils sur comment bien démarrer une stratégie de marketing de contenus. Loin d'avoir besoin d'énormes moyens, il faut trouver ce petit plus qui va définir la personnalité de l'entreprise (en tout cas son univers qui sera commun à son public).
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Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%... Via Jeff Domansky, Marie Ennis-O'Connor, John van den Brink
Linda Dap's curator insight,
April 29, 2013 3:20 AM
De top 3 manieren om content te delen: Social Media 87% website articles 83% email 78% 
Martin (Marty) Smith's comment,
April 29, 2013 2:21 PM
Excellent infographic and good discussion by @B2Community.
Peter (PJ) Fulcher-Meredith's curator insight,
May 15, 2013 6:53 PM
The whole issue of content marketing leaves me a bit breathless. What is it? Where does it fit? What am I already doing that fits into the definition of Content Marketing? What do I need to do differently that I am not doing now? Questions. Questions. Questions. This infographic is a good starting point - a foundation |
