Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
El mundo es testigo de los increíbles avances en ciencia, y en tecnología. Es en este mundo veloz que la innovación tiene que poner rumbo a las persona. 
No comment yet.
Sign up to comment
Scoop.it!
Todo ha cambiado en la superficie, la esencia sigue siendo la misma. La distancia más corta entre una marca y una persona es una sonrisa. En el pasado había un sólo jefe: el cliente. Sa
Scoop.it!
Brands used to sell the beautiful, the attractive, the ideal. Brands were based on offering happiness. After decades of thinking how to manipulate the consumer through confusing messages and esthetics, new paradigms started to appear, rendering the existing formulas obsolete. To manipulate means “to be taken by the hand”, and brands used to take consumers…
Scoop.it!
Humans connect through stories. The strongest brands also connect through stories. Stories help us know who we are, remember where we've been, and tell us where we can go. They engage, they clarify, and they inspire. Stories give us a common language for communicating with each other. They can transcend generations, cultures, and all kinds of circumstances. All effective communication is based on the principles of storytelling. Via Daniel Watson
Ivo Nový's curator insight,
March 20, 2015 3:04 PM
Daniel Watson's insight: Does your brand have a strong back story that resonates with your target market? Does your brand need to be improved by developing its story in a way that clearly indicates its uniqueness? Do you know how powerful, a brand backed by a great story that is easily communicated, can be in its market? Would your business benefit, from implementing the steps outlined in this excellent article, to develop or improve your brand's story? 
Robin Carley's curator insight,
April 7, 2015 9:25 AM
storytelling never gets old when it comes to your brand |
Scoop.it!
For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices. Via Brian Yanish - MarketingHits.com
donhornsby's curator insight,
October 28, 2016 11:15 AM
The beauty of social media is that it give brands the opportunity to put themselves out there and create meaningful interactions with their audience. But in order to be a likeable brand, you need to provide good, quality content and be smart about how you engage with your audience. Hopefully these tips and examples can help you on your way.
Daniel Gonzales's curator insight,
October 28, 2016 11:57 AM
"According to survey findings from MarketingSherpa, 85% of U.S. consumers said they used social media, with 58% all respondents saying they follow brands on social media."
Scoop.it!
A Brand study: In this 4th episode with Ted Rubin, we discuss a retailer that's redefining what it means to be a Branding Genius in the retail space.
Scoop.it!
A business’s brand encompasses several things; this is not a territory ruled by a nice-sounding name alone. Your brand is an overall image that represents how good you are doing your job as an entrepreneur and how your merchandise is performing in the market. Having said that, you need to rally every department in your company to accomplish strategies that will make your brand catch the attention of your customers and eventually gain their respect. When done superbly, a business can enjoy being a brand that customers automatically associate with satisfaction and excellence. Via Daniel Watson
Michelle Gilstrap's curator insight,
January 23, 2014 1:04 PM
Check out this article to learn how to make your brand more successful. 
rushforms's curator insight,
January 27, 2014 12:59 AM
Excellent branding fuels a business to reach its goals and achieve success in its respective niche. Looking forward for more of your scoops. |
