Simply asking your employees to pass on brand messages rarely works. To be effective, it needs the voices of enthusiastic employees, engaged in the brand.
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Business Improvement and Social media
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Learn how Church’s Chicken turned a speed drumstick contest into a powerful documentary that gave their marketing a leg up – Content Marketing Institute 
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Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
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What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?
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There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time. Via Brian Yanish - MarketingHits.com
Janet Tillotson's curator insight,
February 3, 2014 1:12 AM
Creatove waus tp sharing through social media, blogs, ebooks, and the like... 
Paul Dixon's curator insight,
February 4, 2014 1:54 AM
It seems to me that the more you learn the more there is to learn. Read books to gain the edge. A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT. |
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Intel’s internal advertising group and video and digital studio have produced a slew of original content that shows some incredible ways innovators are using its technology.
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"To get real-time storytelling right, marketers need to rethink the storytelling process, emphasizing listening first and foremost. Many people, and in particular many marketers, have quite an idealised, romantic concept of the storytelling process."
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"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.
Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.
I was already boring myself to death and I hadn’t even begun to write.
Joseph McCaleb's curator insight,
July 23, 2014 11:18 AM
Julie Neumark curates “over 25 TED talks” into 3 faves by Andrew Stanton, JJ Abrams, & Nancy Duarte with themes of “wonder, mystery, possibility, connection, and engagement.” 
Ken Schneider's curator insight,
July 23, 2014 11:49 AM
Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time! 
A.K.Andrew's curator insight,
July 27, 2014 12:02 PM
Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling. |
