Business Improvement and Social media

RYZZ: It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to boost your website traffic.

Unusual methods that will attract visitors to your landing page.

4 Ways to Increase Website Traffic

In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.

Faulkes provides unique strategies you can use to improve your traffic.

Here's what caught my attention:

• Google will let you know what kinds of keywords you are ranking for as well as your page rank. This can help you discover what is working and what is not.

• Use your main keywords on your homepage. These will show up in Google's search results.

• Add amazing free images that Google will pick up on. This attracts more readers and visitors, and are very easy to find on places like Unsplash and Pixabay.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/kALa309gFUL

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it explains how to improve your sales with target market research methods.

How to create a game plan to reach more customers for your business.

Increase Your Sales with Target Market Research

If your business has not seen enough growth then the problem might be in a lack of knowledge about your community. I agree that in order to get seen you need to find the right prospects for your niche.

Gilbert explains different methods of honing in on your target market for the best results.

Here's what caught my attention:

• It's important to use both quantitative data and qualitative data to maximize your research. This information provides insights such as consumer behavior and psychology.

• Good research enables you to be a great problem solver for your potential customers. As you offer them the right solution they will become a loyal tribe to your company.

• Use information from your blog and social media to add to your insights. Keep in mind the human factor and changing trends in your industry.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/DYq2306V6ZV

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

What talents in digital marketing companies will look for in 2014

I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.

Understanding the outcome of your marketing strategies can help improve your conversion rates.

Measuring for Business Success

You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.

Caruso explains what quality metrics look like and how this can affect your bottom line.

Here's what caught my attention:

• When it comes to taking a look at digital marketing your metrics should look at the quality rather than the quantity. This will then determine your investment of time, money, and resources.

• You can have a false sense of success by focusing on vanity metrics, which relies on data from activities rather than certain activities. This provides very little actionable data to measure.

• If you want to increase your sales then you need to dive deeper into actionable activity such as conversion rates, time spent on your website, cost per lead, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/RzSx30a6f8o

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

What an intuitive piece about quality versus quantity.  I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur.  The importance of a quality audience being offered quality content is what translates to the bottom line.  Likes, clicks and follows are not reflective of NOI.

i like this, The World of Social Media Monitoring & Analytics

All the tools to monitor and analyze your social media activities. Nice infographic

Analytics tools to improve your business on the Web

Et en plus, c'est beau !