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Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV. This article from Wade Harman shows how you can benefit from this method. It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in… Via janlgordon 
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Facebook ads are not only a great way to grow your business Page -- they also can help improve your website traffic and conversion rates. Via janlgordon
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Emotion and storytelling - Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication?
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![How to Use Facebook Audience Insights [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/ZvB4r5rTMpshov8iZhX7fjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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Facebook's Custom Audience feature is a free tool that helps your business zero in on the right target market through the connections you already have Via janlgordon
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Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
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It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link. Via Lauren Moss
Athena Catedral's curator insight,
May 16, 2013 5:58 AM
It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy |
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Print ads can still be a powerful medium for getting your message across, as these examples show. Via Brian Yanish - MarketingHits.com
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Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience … Via janlgordon
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Intel’s internal advertising group and video and digital studio have produced a slew of original content that shows some incredible ways innovators are using its technology.
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“I can’t wait to see the art that people make with this.” Those were the first words from my friend Ryan after spending ten minutes in virtual reality. He’d just... read more
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Looking for ways to get more attention and interest for your products or business. What we lack in capital as small businesses with small budgets, we have to make up for in creativity, tenacity and effort. We have to hustle harder than everyone else out Via Daniel Watson
malek's curator insight,
January 8, 2016 7:37 AM
Almost exhaustive list that needs creativity and perspiration.. A millions dollar budget is not a must. |
I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.
Consumers want to grab the next great product before it goes away.
How Scarcity Marketing Affects Buying Decisions
When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.
Harman explains the power behind this principle with the right methods to use.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: Pixabay.
Read full article here: http://ow.ly/QWwl308k3rf
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