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Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content.
Via Antonino Militello
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation
Via janlgordon
This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research
Via janlgordon
It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more.
Via Brian Yanish - MarketingHits.com
In this article, John Jantsch looks into the various ways that SEO has changed. He notes that it has not died, as some claim, but is as important as ever.
Via janlgordon
Keyword research. The process goes something like this: - Make a list of important topics. - Write important keywords under each of those topics. - Plug the list into Google Keyword Planner to get data and other ideas.
- Rinse, Repeat.
What if I told you that this process is a waste of time? What if I told you that your focus should be on topics, not keywords?
You probably already know that keyword research doesn’t matter as much as it used to.
We’re in a new era of SEO. It’s like everything that we ever knew — keywords, backlinks, etc. — is being ripped out and torn up.
Where does this leave us? What should we do instead of keyword research? What do we tell our clients? How to we get our websites to rank? Do keywords even matter?
Neil Patel decided to answer these questions by conducting an advanced research project. Instead of going with hunches or making guesses, he crunched hundreds of thousands of data points.
Via Antonino Militello
Understanding where SEO has come from and where SEO stands today will help you become a better online marketer.
Hopefully, by now you’ve long ago eliminated any black-hat techniques in your strategy.
Via massimo facchinetti, Antonino Militello
Influencer marketing can promote your brand more effectively than paid advertising. But did you know it can also be a boon for your SEO?
Via Brian Yanish - MarketingHits.com
Unlike getting viral on social media, search engines can’t be pleased overnight.
But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources.
Search traffic is stable, scalable and free.
Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery.
Google probably didn’t lose its mojo. Neither will it lose its monopolistic market share, any time soon.
But, it’s worth considering other search engines, like Bing and Yahoo for your enterprise. This is especially true, given that they get a higher conversion rate.
Via Antonino Militello
SEO has evolved significantly from its so-called "silo" days. Here are 10 modern SEO ranking factors you need to be aware of and work towards
Via janlgordon
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If you are running an online store and want to get more clients here are 10 best eCommerce web design hacks for you to increase your sales.
Via janlgordon
There are so many things you could do on your website to get more visitors and traffic. Here are 4 tips to improve your website SEO
Via janlgordon
'Focusing on social media more than links. There’s no doubt that social media marketing is highly effective. However, it’s not a substitute for intentional link building.
While there are certainly indirect SEO benefits to social media, links have a proven, dramatic impact on rankings. In fact, according to Moz’s 2015 Search Engine Ranking Factors report, domain and page-level links were shown.
This post will look at 10 SEO mistakes you need to avoid in order to keep your rankings up in 2017 and beyond'.
Read More: http://www.forbes.com/sites/johnrampton/2017/02/01/10-seo-mistakes-to-avoid-in-2017/#3322d6046274
Via Antonino Militello
It's that time again friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for the next 12 months.
Via Pedro Da Silva, massimo facchinetti
SEO is more alive than ever before.
If you want a thriving site in 2016 and beyond, you have to have a firm grasp of SEO principles.
And if you go beyond the basics, it’s even better.
Need another reason to start taking SEO seriously? Here’s one: as SEO moves forward, many sites will stay in the past. They won’t pay attention to Google’s algorithm updates or the effect of mobile use on SEO.
But if you stay up-to-date with SEO, your site will improve by leaps and bounds while your competitors’ sites get left behind in the dust.
You can tell I’m a fan of SEO. That’s because I know the power of SEO. It’s not an outdated gimmick—it’s a long-term strategy with lasting benefits.
To get you started on the path to SEO mastery, here’s a list of 14 advanced SEO tactics your competition doesn’t know about.
Read More: https://www.quicksprout.com/2016/12/14/14-advanced-seo-tactics-that-your-competition-doesnt-know-about/
Via Antonino Militello
'The truth? Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it’s quite the opposite.
Obviously SEO is one of the best skills that you can possibly learn, but in order to succeed with it, you need to do the most amount of work for the least initial return. It’s a slow, steady and painful process, but that’s also the nature of the beast.
Simply put, in the beginning, Google doesn’t trust you. If Google doesn’t trust you, you’re not going to rank on those lucrative first-page SERPs.
You’ll be lost in the fray amidst millions of others who’re trying to claw their way to the top. So, the first real guiding principle of SEO is trust.
When you have Google’s trust, you’ll consistently rank highly. When you lack its trust, you’ll be lost in an abysmal sea of low-ranking webpages. And no one wants that'.
Read More: http://www.forbes.com/sites/robertadams/2016/11/29/seo-2017-8-crucial-rules-for-dominating-googles-search-results/#50ead5f566d6
Via Antonino Militello
Social media content, for one, has been indexed on Google and other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
Studies show that 76% marketers use Social Media to support and boost SEO.
Links to content on Facebook, mentions with appropriate hashtags on Twitter, LinkedIn, Google+, YouTube and other social networks plays a role in how search engines understand your website is credible and relevant.
Via Antonino Militello
'Keywords are the backbone of SEO.
They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession.
In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research.
Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword.
By using SEO terminology, we can say that two main factors of keyword research are:
- Search Volume (number of monthly searches) - Keyword Difficulty (competitiveness of a keyword).
Via Antonino Militello
'As you probably already know, SEO is split into two main worlds: onsite and offsite optimization.
Onsite optimization refers to all the structures, techniques, and strategies necessary to include on your website, including all your individual pages. Offsite optimization refers to everything that happens outside that world, including links pointing to your site, social media activity of your brand and your users, guest posts, and so on.
This guide is exclusively about onsite optimization. I’ll be writing more about offsite optimization in future guides, but first, I want to explain the essence of onsite optimization, why it’s important, and what you need to do to be successfulSo you’re into SEO and you’re ready to get your hands dirty'.
Read More: http://www.audiencebloom.com/a-nearly-comprehensive-guide-to-on-site-optimization/
Via Antonino Militello
'Link building also happens to be the most difficult element of search engine optimization (SEO) as voted on by a recent survey of 357 marketers that we conducted.
Furthermore, unless you’re an SEO guru, you probably don’t have much technical expertise.
So how in the heck are you going to build good links for SEO'?
Here’s your definitive guide for doing so – with no technical expertise required: http://www.audiencebloom.com/2016/06/seo-link-building-ultimate-step-by-step-guide/
Via Antonino Militello
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![2016 #SEO Trends to Be Aware of This Year [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/yZngfYoTjQJvrO-XNJnuYDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
