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Much of the focus of connected cars or autonomous driving is on details around how the car will be networked and avoid accidents along with various aspects of reliability and security.
If all that gets resolved, the marketing focus will shift to how to better serve the ‘driver’ in a self-driving car.
An early, rudimentary version of in-car video marketing can be seen in most New York taxis, where TV-type screens in the back seat play and promote to captive passengers, until they press the mute or off button.
Via Brian Yanish - MarketingHits.com
