Business Improvement and Social media

Introduced as a quick way of recommending someone, LinkedIn's endorsements has taken a life of its own and has influenced how users optimise their profiles...

For better or for worse, the introduction of LinkedIn’s endorsements has had an effect on how users approach the site. In their Q3 earnings report released at the beginning of November, the company revealed that more than 200 million endorsements have been given out by members since the feature was released back in late September and that the number of members editing their profiles has more than doubled when compared to last year. If it means that users are improving and optimising their profiles because of endorsements, then you could argue that it’s having a positive effect.

However, there has been much debate about whether LinkedIn’s endorsement feature is valuable or not. The theory behind it makes a lot of sense – for those who mightn’t have the time to write a recommendation, a single click is much easier and less time-consuming – but at the same time, some have argued that it cheapens recommendations and is an effort to recreate the Facebook ‘Like’ button. While both sides have valid points, it’s better to see endorsements as a way of complementing your profile instead of being a deal breaker for employers.

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