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Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes.
Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Rescooped by Ricard Lloria from MarketingHits |
Scoop.it!
Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.