BI Revolution
34.1K views | +0 today
Follow
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

4 Ways AI Will Revolutionize the Marketing Industry

4 Ways AI Will Revolutionize the Marketing Industry | BI Revolution | Scoop.it

Machine learning and Big Data are the first two ways AI will change marketing. Discover the other two by reading this Read Write post. 

Martin (Marty) Smith's insight:

At Curagami we agree with all four ideas for how AI will change marketing and are working on a post in response. 

Jonathan Long's curator insight, December 22, 2018 2:32 PM

Machine Learning & Big Data....the future??

Scooped by Martin (Marty) Smith
Scoop.it!

In Search of a Better Marketing Dashboard via Search Engine Journal 

In Search of a Better Marketing Dashboard via Search Engine Journal  | BI Revolution | Scoop.it

The Mythical Silver Bullet Dashboard
We aren't big believers in silver bullets. The web is too complex and fast for a single solution. The only time that matters online is NOW. 

That said, understanding what is happening now can prove TOUGH. If you've ever tried to tease out Google Analytics patterns you know just how tough. Can a dashboard help you know what is important faster? Maybe. 

The web creates one central problem - noise to signal ratio. Hidden inside the noise is a pattern, a signal, you need to convert better, to campaign better, to increase engagement and lower costs. Finding that needle can prove daunting. 

Needlessly daunting since half the reason we work so hard to understand is our marketing tools suck. They suck so bad we created a company, Curagami, to create new ones. Then we learned just how hard this road, the road to understanding, can become. 

Will this new dashboard make a difference? Cut the hype in half and there does appear to be something in there, something buried in its own stack of hay. 

Martin (Marty) Smith's insight:

We don't believe in silver bullets. The web moves too fast. This new dashboard suffers from some of the same "clouding" problems we are all too familiar with, but there's more of it (lol). 

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Best Content Marketers Infographic via Curagami

Best Content Marketers Infographic via Curagami | BI Revolution | Scoop.it
Best Content Marketers is a great quesiton we answer in a different way focusing on best day-to-day content marketers from Scoopit, Gplus & Medium.
No comment yet.
Rescooped by Martin (Marty) Smith from VanillaMakeRepair
Scoop.it!

Developing Digital Literacy Through Content Curation

Developing Digital Literacy Through Content Curation | BI Revolution | Scoop.it
With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students.

Via Guillaume Decugis, Jan-Olof Steen
Martin (Marty) Smith's insight:

Content curation is a great way to learn "the game"" of digital marketing. Filtering the world provides more reach, creates community faster and costs less than;...well any tactic we know. 

delmy's curator insight, November 10, 2015 7:27 PM

# sceuned15

T. Ryno's curator insight, November 13, 2015 5:13 AM

Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking. 

Janine Roy's curator insight, November 29, 2015 8:33 PM

Content curation has become an essential digital literacy skill for teachers and students.

Scooped by Martin (Marty) Smith
Scoop.it!

Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami

Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami | BI Revolution | Scoop.it

Top Haiku Decks
Haiku Deck is an easy to use cool tool perfectly timed for the visual marketing revolution we find ourselves within. We've created more than 30 Decks, but 11 stand out.


They stand out because they've been viewed more than 101,000 times, have almost 1,000 social shares and are the kind of easy to create content curation helping to define the lean content movement so dear to our friends at Scoop.it (another great lean content / visual marketing tool).  


See our top 11 Haiku Decks
http://www.curagami.com/top-haiku-decks/?v=7516fd43adaa  


See All of Our Haiku Decks
https://www.haikudeck.com/presentations/Martin.Smith  

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Community Shock: When Adding New Members Costs MORE not LESS & Its Coming

Community Shock: When Adding New Members Costs MORE not LESS & Its Coming | BI Revolution | Scoop.it
Community shock, diminishing return on adding new members, is coming like a marketing tsunami. Create community today to avoid community shock tomorrow.
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers

Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers | BI Revolution | Scoop.it

Why I'm Not A SEO
Thanks to readers and those who share the first part of our 3 part Why I'm Not A SEO triptych is now #1 on Google for the term. THANKS!

Why I'm Not A SEO on Scenttrail Marketing
http://www.scenttrail.com/why-im-not-an-seo/  

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Klout Getting Better & Better

Klout Getting Better & Better | BI Revolution | Scoop.it

Marty Note
If you haven't checked your Klout score recently you should. Not just because your Klout score is a good indication on your "ding the universe" mission, but also because the Klout-ers are building some cool tools.

I just used their content scheduler for the first time. I liked the ease of putting 3 Tweets into queue and their content suggestions were excellent. I have to dig around mountains of ants and termites to find content half as good.

Also like their people suggestions. Going to be interesting to see if their people recommendations follow back or if they are so big following back little munchkins (like moi) is beyond them. The recommendations were relevant and cool, so, much like their content suggestions, easy and powerful people to follow suggestions.

The tool is improving at a rapid rate (Kudos) and their focus on EASY and painless is much appreciated. So go check your Klout score and ping me and I will send you Klout Perks or kudos or whatever the hell we trade in there (lol). M

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Our Favorite Gamification Tools Added To Ask For Help & Share Tools You Love @HaikuDeck

Our Favorite Gamification Tools Added To Ask For Help & Share Tools You Love  @HaikuDeck | BI Revolution | Scoop.it

We Added a page on top gamification tools such as SweetToothRewards.com (affordable gamification), Badgeville and Bunch Ball.

We now have pages for our favorite Analytics (just added Marin Software to that list), Content Curation and Gamification tools. We will develop a "gallery" of profile pages on http://www.Curagami.com to share how and why we like THESE tools over others.

What about you? What are your favorite online marketing tools? Email to Martin(at)Curagami.com or tweet using #favtools

Thanks, Marty

No comment yet.
Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management
Scoop.it!

Is 2015 The Year Of Content Marketing?

Is 2015 The Year Of Content Marketing? | BI Revolution | Scoop.it
Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is on the way out. T…

Via massimo facchinetti
Martin (Marty) Smith's insight:

Yes 2015 is the year of content marketing, but be sure to read Content Marketing's Unfinished Symphony on Curagami:

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | BI Revolution | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

7 Reasons You Must Curate Content
* Can't Create Sustainable Online Community Without Curating.
* Reach.
* Costs.
* Digitally Listening (is different).
* Authority.
* Tribes.
* Sustainable Online Community (so important its worth two listings).

Content curation is how you TEST and so protect your site's content creation. Content curation lowers your content creation costs and insures your current SEO ranks. Bet you agree, after flipping through this Hailku Deck (slides) content curation is a CSF (Critical Success Factor) for digital marketing.

Promise to follow with a deck on our favorite tools for content curation with @Scoop.itat the top of the list.

WOW, over 500 views in six hours thanks to Haiku Deck making Content Curation: 7 Reasons You Must a Featured Deck:
https://www.haikudeck.com/gallery/featured

Go directly to the deck
http://shar.es/1X0Rrc

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How Links Can Kill Your Website via @Curagami

How Links Can Kill Your Website via @Curagami | BI Revolution | Scoop.it
Bad links can kill your website's hard-won authority, reputation & traffic. Use Google's disavow tool to protect your site's traffic from SEO bandits.
Martin (Marty) Smith's insight:

This post shares two harrowing tales of "spam link attacks". One I experienced and, with my great team, fought our way out of one October several years ago. The other SproutContent.com share happened recently (so still an issue). Learn how to protect your hard-won digital assets from spam link attacks.

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Haiku Deck By The Numbers: +2,716 Views In 6 Days! Over 64,000 Views, 4,000+ Views Average Top 10

Haiku Deck By The Numbers: +2,716 Views In 6 Days! Over 64,000 Views, 4,000+ Views Average Top 10 | BI Revolution | Scoop.it



Martin (Marty) Smith's insight:

Haiku Deck Data
Slide decks create effective storytelling online. If your content marketing doesn't include slides it should. Here why:

# Haiku Decks: 36
Total Views: 64,504

Average Views: 1,709
Top 10 Average Views: 4,014
Top Deck Views: 7,548
Gain Last 6 Days: 2,762
vs. Scoop.it views? Haiku Deck +217%

Trending Haiku Decks:
Crowdfunding Tips From The Clash +260% http://shar.es/11KMHp
Gamify Content Marketing +109% http://shar.es/11KMst
Invisible Giant of the New SEO +14% http://shar.es/11KM4I

Gamify was added to Haiku Decks' Featured area. Crowdfunding tips from The Clash was Tweeted and included on GooglePlus. None of the 36 Haiku Decks we've created came back with 0 new views (that's impressive). A week ago we wrote a Curagami post about Top Haiku Decks (http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/ ) and provided a link to a spreadsheet with links to all decks (bit.ly/1towd0F ).

That post plus features by Haiku Deck in their two community galleries (Featured and Popular) produced almost 6,000 views. We've been talking about the need for a profile page to help promote all Haiku Decks and the team at Haiku is working on it.

That was the advantage we created by developing a page with links to all decks. We could share that single link and people could decide what decks interested them.


No comment yet.
Rescooped by Martin (Marty) Smith from Tools for Educational Researchers
Scoop.it!

The Need To Change our THINKING From Narrow To Broad, Inclusive, and Rich via New Metrics  

The Need To Change our THINKING From Narrow To Broad, Inclusive, and Rich via New Metrics   | BI Revolution | Scoop.it
Rather than narrow our definition of impact, we should use metrics to explore richness and diversity of outcomes.

Via Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:

Agree, the web is complex. We need metrics that help sort the wheat from the chaff. 

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Think Different - The Gravity of Digital Marketing - Curagami

Think Different - The Gravity of Digital Marketing - Curagami | BI Revolution | Scoop.it

Clutter of Digital Marketing

Added a postscript to our Curagami post entitled The Gravity of Digital marketing. Somehow I stumbled over a very cool chart from the "Opte Project" showing the web's density 2003 versus 2010. 

If there is a better graphic to show how digital marketing's job is about cutting through clutter I don't know it. Join the conversation and share your wild west digital marketing experiences: http://www.curagami.com/digital-marketing-gravity/ 

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The Marketing Plan Illusion is a Myth of Sisyphus

The Marketing Plan Illusion is a Myth of Sisyphus | BI Revolution | Scoop.it

Plans Won't Save You
Plans aren't the problem, but planning is as we explain on Linkedin and in our Answer a marketing question a day on Quora (https://www.quora.com/profile/Martin-Smith-153/rss).Marketing plans ain't what they used to be and we're glad. 

The desire for plans is a fantasy built on an illusion. The fantasy is that YOU can plan and the illusion is that plans matter. They don't but, as we shared in our post, we like a good SWOT as much as the next guy :). Marty 

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days)

Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days) | BI Revolution | Scoop.it

Holiday Ecommerce Tips Magazine shares our secret trends, ideas and tips so you can have a record-setting holiday sales online this holiday season.

Monday - 5 Ecommerce Storytelling Tips
http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa  

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday 



http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa

No comment yet.
Suggested by Jurij Burchenya
Scoop.it!

How to Sell Online Without A Huge Following

How to Sell Online Without A Huge Following | BI Revolution | Scoop.it
Everything you need to know before you can start to sell digital products online even without a large following.
Martin (Marty) Smith's insight:

Selling Stuff Online
This Jurij Burchenya post includes excellent tips and demonstrates one very cool content marketing idea. We love the big green "click this button to get a list" riff in this post.

Your content needs to appeal to readers and scanners. Jurij's big green button will encourage scanners to quickly get and use the essence of his article. Well done. 

 In addition to Jurij's tips we would add:

* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold. 
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.

Do any two of those ideas plus the ditch digging Jurij's post describes and you will build a following, sell things and have fun. How do I know? I'm a former Director of Ecommerce who managed teams who made more than $30M online during my tenure :). Marty 

 

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

What Organic #1s Teach About Content Marketing via @Scenttrail

What Organic #1s Teach About Content Marketing via @Scenttrail | BI Revolution | Scoop.it
SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
No comment yet.
Rescooped by Martin (Marty) Smith from MarketingHits
Scoop.it!

3 B2B Content Ideas That Aren't Boring

3 B2B Content Ideas That Aren't Boring | BI Revolution | Scoop.it
A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what you’re not writing about the newest tech gadget that appeals to the mass market? Your content might not matter to most of them, but it does matter to some—your customers and your potential customers.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Year But We're Boring
I hear that complaint as the chief excuse for everyone from HVAC to Lawyers when it comes to content marketing. This post shares 3 ideas any B2B site can use to win hearts, minds and loyalty with content including;

* Take A Stance.

* Tell A Story.

* Make someone's life easier.

Of those three ideas we favor the last two and particularly like Q&A content as a way to accomplish #3.

Scooped by Martin (Marty) Smith
Scoop.it!

Aboard The Good Ship ROI Discovering Ecommerce Blue Oceans via @HaikuDeck

Aboard The Good Ship ROI Discovering Ecommerce Blue Oceans via @HaikuDeck | BI Revolution | Scoop.it

Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.

Surf These Waves To FIND Your Blue Oceans:

* Appification & Gamification
* Wiki-ization.

* Social Shopping Nowists.
* FofF Proxy Marketing

& Find other surfable marketing trends on our Discover Blue Oceans Haiku Deck: http://shar.es/1gQgRb

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Unselling A Marketing Must Read - via @Curagami cc. @UnMarketing

Unselling A Marketing Must Read - via @Curagami cc. @UnMarketing | BI Revolution | Scoop.it

Active vs. Passive
Scott Stratten & Alison Kramer have written a marketing #mustread. I listened to Unselling driving to Columbus to go to my monthly appointment at the James Cancer Center and that seemed appropriate in retrospect.

Unselling: The New Customer Experience
Scott Stratten & Alison Kramer

Appropriate because my favorite section of the book is the intelligent discussion of passive (pull) vs active (push) sales and marketing. Stratten and Kramer argue the active era is dead and gone. The key to this next era is creating such magical content seeks carry on wind provided by advocates, fans and members.

Appropriate because dropping the Kabuki theater of one's life is one of cancer's big lessons. Life is too short for BS. Marketing is too valuable for BS, so begin to ween yourself off of it Unselling explains.

WOW, perfect tie to team http://www.Curagami.com's pursuit of the ever elusive tool to make creation of online community easy for merchants. We agree with Scott's rant against automated social media.

We also agree with his stance on the ruination of social media by brand PUSH ( see another Scoop I just shared about Buzzfeed pushing brands beyond the web i.e. the ruination of social (http://sco.lt/5qettp ).

If the ONLY section you read, believe and act on is Unselling's discussion of the value of magical content as the key to market making going forward and the necessary letting go of PUSH you will be ahead of the pack when the "push is dead man walking" ax falls.

Great and highly recommend marketing & sales read.



No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Trending Haiku Decks: Warren Buffett, Content Curation & Holiday Web Design

Trending Haiku Decks: Warren Buffett, Content Curation & Holiday Web Design | BI Revolution | Scoop.it

Haiku Deck Stats
Haiku Deck (http://www.haikudeck.com ) continues to be one of our favorite visual marketing tools. We believe slide decks are a new marketing channel and our Haiku Decks views prove the point.

Total Views: 78,940  +107% in a month for a gain of 5,641 views across 37 Haiku Decks

Trends
Warren Buffett Tips for Startups still #1 with 8,521 views
http://shar.es/11m9Bx
(gained 105% in a month or 428 views & is a Featured Haiku Deck).

7 Reasons You Must Curate Content

Fastest TRENDING Deck
http://shar.es/1XRPV7
(2,571 views in first week & now a Featured Haiku Deck)

Holiday Web Design
Next fastest trending deck
http://shar.es/1XRLb1
(1,087 Views or 116% gain in a month)

Gamify Content Marketing
Broke 5,000 views & continues to grow faster than Buffett
http://shar.es/1XRMgv
(5,091 views #4 and up 106% vs Buffett's 105% & A Featured Haiku Deck)

Top Ecommerce Trends 2015 (new today)
http://shar.es/1XRN6k
Has 188 views in three hours

As our content works its way into Haiku Deck's community we see faster lifts for new content. 7 Reasons You Must Curate Content was our fastest deck to clear the 2,000 views hurdle beating Warren Buffett's Tips For Startups. Our Ecommerce Trends Deck, published this morning, may break 500 views its first day.

The team at Haiku Deck are great content curators and they support their "power users" with social shares and mentions. They do such a great job creating online community we created a deck about them too (http://shar.es/1XRNN8 ).

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

5 Trending Haiku Decks: Crowdfunding to the Clash

5 Trending Haiku Decks: Crowdfunding to the Clash | BI Revolution | Scoop.it


Total Haiku Deck Views: 73,549
% Increase: 5% (10-2 - 11-4)
+ Views: 3,324 (in a month)

Trending Decks

#1 Crowdfunding Tips From The Clash http://shar.es/10JzN6
+127% views gain 330


#2: Gamify Content Marketing http://shar.es/10JzyC
+115% views gain: 618

#3 Tomorrow's Ecommerce http://shar.es/10Ji5W
+115% views gain 248


#4 Invisible Giant of the New SEO http://shar.es/10Jiw0
+113% views gain 428

#5 Five Holiday Design Tips http://shar.es/10JiIE
+112% views gain 92

Top Deck
Startups Tips From Warren Buffett http://shar.es/10JiM2
total views 8,100

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

GAMIFY Content Marketing via @HaikuDeck +1,010 Views In A Day

GAMIFY Content Marketing via @HaikuDeck +1,010 Views In A Day | BI Revolution | Scoop.it

Gamify Content Marketing Blows Up
Yesterday I mentioned Gamify along with two other trending Haiku Decks. Gamify gained 1,010 views (+40% gain) in a day. A move that big usually means someone BIG shared. We will look around and figure out who to thank, and hope you will check out and share Gamify Content Marketing too.

THANKS.

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.

Martin (Marty) Smith's insight:

add your insight...

No comment yet.