Aprendiendo a Distancia

At Film4, we talk about our innovation strategy as a treasure map rather than a road atlas. While we don’t have a clear A to B route towards a single goal, we’re privileged to have a talented team to help us understand where “there be dragons” and where it might be promising to dig for treasure.

Frank Rose, the author of The Art of Immersion and keynote speaker at our upcoming Innovation Forum, puts it well when he says:

We stand now at the intersection of lure and blur. The future beckons, but we’re only part way through inventing it. We can see the outlines of a new artform, but its grammar is as tenuous and elusive as the grammar of cinema a century ago.

In essence, this sort of work – as with all creative endeavour – must be an ongoing conversation and process of discovery. We must continue to risk, learn, adapt and move forward. Film4 is now three years into its investment in this space and building on what we’ve learned, we’re now concentrating on storytelling and how we can support film-makers to tell deeper or broader stories to their audiences. In many ways, because Film4 works in a talent-led, ideas-focused way, this is our key differentiator. It’s where we, and perhaps the cultural sector more broadly, can make more impact – and so it must be at the core of our innovation.