Your new post is loading...
Your new post is loading...
Looking to make the most out of YouTube? Here are some tips on how to build an effective YouTube presence.
Via Kamal Bennani
Maintaining a regular content schedule can be tough, as you need to keep coming up with new and interesting topics all the time. In this post, contributor Samantha Ferguson outlines five ways to help spark new content ideas.
Via Kamal Bennani
Here are five content marketing methods that produce outstanding lead-generation results – Content Marketing Institute
Via Kamal Bennani
Learn about all the various types of emails you could be using in your email marketing program.
Via Kamal Bennani
1. It starts with the subject line
2. Keep it short
3. Make one “ask”
Your ask should be extremely clear and singular. If you want a call, ask for the call, and don’t leave your prospect scrambling to answer a bunch of questions. They’ll end up answering none of them.
4. Leverage content
5. Be yourself
Via Marteq
Our key findings from the survey are:
- Headcount Growth Plateaus As Operating Model Shifts. Digital headcount growth has plateaued, with teams averaging 94 people, down from 95 in 2014 and 103 in 2013.
- Technology Skills Aren’t The Biggest Headache Anymore. Technology skills are still hard to find, but roles like analytics and product management are increasingly vital, and much harder to source.
- Reorganizations Loom. The drive for customer obsession and better cross-functional collaboration will necessitate fundamental reorganizations that challenge old product and channel structures. Progressive digital teams will initiate these discussions in their firms in 2016.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Via Marteq
Until 2013, local search optimization consisted of steps that existed outside of traditional SEO practices. Then everything changed. Here's what to do now.
Via Kamal Bennani
Audiences can block and skip ads, but they can't block content from people they follow on social media. So, is influencer marketing the solution to the ad-blocking problem?
Via Kamal Bennani
With Snapchat's audience on the rise, it’s time for non-profits to get on board and leverage the platform's potential for social good.
Via Kamal Bennani
Almost half of the planet’s population use at least one social network. That's why search engines care and why you should optimise your social media posts.
Via Kamal Bennani
Building out your content offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Rebecca Lieb explains how to narrow things down through research.
Via Kamal Bennani
We’d all like to get more done in less time. We also want to keep up with the latest insights. What are the tools that can help us the most? Here’s a collection that can help you to stay on top of communication, knowledge, learning, new information, and generally try to be a little better every day.
Via Kamal Bennani
|
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.
Via Kamal Bennani
The marketing industry relies heavily on data returned from analytical reports following both direct and indirect approaches to marketing. Using data-centricity develops a customer-centric marketing strategy that can boost company revenues, increase brand reputation and increase industry dominance. It also creates a pathway for chief marketing officers (CMOs) to redirect their marketing strategies for the best interest of the brand’s goals and broadened improvements to positive consumer reactions.
Data-centric marketing strategies increase conversion rates and improve consumer experience ratings. Carefully planned marketing strategies can be tested over multiple target markets to project revenues and conversion rates so that adjustments can be made ahead of time. Brands should pay close attention to the data collected to ensure that it is valuable information to continue its mapped out product success projection.
Via Marteq
Imagery and powerful visuals have a way of connecting with people more than text ever could. They should play an integral role in your content strategy.
Via Kamal Bennani
1. Convey Urgency
2. Percentages Beat Dollars
3. New Opportunities
4. Shorter is Better
5. Ask a Question
6. Offer a Prize
7. Calm Down on the Caps
8. Handle Your Business
9. Less is More with Hashtags
Via Marteq
Curation implies more than just collecting resources into a folder or notebook. It assumes a level of thoughtfulness as the curator considers the value that each artifact possesses within the context of the overall experience.
Via Guillaume Decugis
Collaboration tools make it easier for everyone on your team to stay on track with content creation, task assignment, and deadlines.
Via Kamal Bennani
Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.
Via Kamal Bennani
If you want your message to be heard and understood by the right people, it is critical to build your status as a digital influencer.
Via Kamal Bennani
Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.
Via Kamal Bennani
In this article Kim Walsh Phillips explores how to use social media to turn cold prospects into warm opportunities.
Via Kamal Bennani
There are a number of techniques that allow print and digital to work together and produce joined up marketing that is greater than the sum of its parts.
Via Kamal Bennani
|
ESPECIALLY analytics!