An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.
Via Kamal Bennani
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21st Century Public Relations
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Have you ever wanted to be the go-to source of information in your industry? This article breaks down 7 tips for exactly how to become an influencer. Via Kamal Bennani 
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There's a lot of nuance to creating a successful Google Adwords campaign for your ecommerce company. Here are step by step instructions for how to set up your first campaign. Via Kamal Bennani
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![What Content Types Should You Create? [Infographic] | 21st Century Public Relations | Scoop.it](https://img.scoop.it/0ONqwVWgcCMguyVoQbIUZjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content - Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision. Via Kamal Bennani
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing Via Marteq
Marteq's curator insight,
January 25, 2016 9:28 PM
Some interesting findings with which you are probably familiar.
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Twitter customer service methods changed the way organizations communicate with their customers. Give customers priority with faster and better service. Via Kamal Bennani
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Learn how to write better video scripts with these eight tips and maximize the work of your voice and acting talent. – Content Marketing Institute Via Kamal Bennani
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If you have ever wondered why world class content marketers place so much value on content, it is because they see it as a critical point of difference. Via Kamal Bennani
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Best practices aren't meant to be followed blindly. Take a second look at these commonly-held beliefs on banner ad design. Via Kamal Bennani
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Julia McCoy shares major content marketing tips for 2016 and beyond: Long form content will be on the rise, brands should be storytelling, and more. Via Kamal Bennani
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A look at the best of CES 2016, featuring a whole lot of IoT, smart home, and wearable technology Via massimo facchinetti, Biomni
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Content - To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona. Via Kamal Bennani
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As social media and SEO have evolved over the years, they’ve become increasingly intertwined. Here are 5 ways to use it to grow your social media presence.
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How well is your social media strategy engaging Pinterest's ever-growing userbase? Improve your pins' conversion power with these strategies. Via Kamal Bennani
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Email Marketing - Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks. Via Kamal Bennani
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Design thinking brings structure to your brainstorming, providing a method by which your marketing team can explore new strategies and ideas. Via Kamal Bennani
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Want to connect with an influencer? Learn ten helpful tips for emailing really busy people. Via Kamal Bennani
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It’s not creative or sexy, but it will keep you out of trouble – how to ethically and legally use other people’s content on your own platforms. -- Content Marketing Institute Via Kamal Bennani
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The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their activities in a more structured way since we. Marketing topic(s):Digital marketing strategy. Advice by Dave Chaffey. marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Via Marteq
Marteq's curator insight,
January 17, 2016 6:12 PM
Far more detail when you click through, as well as access to their benchmarking tool that relies on this framework.
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Facebook is an integral part of a successful social media strategy. To make your brand shine avoid these Facebook marketing mistakes. Via Kamal Bennani
VisionFunder's curator insight,
March 8, 2016 12:36 PM
Marketing mistakes can be costly. Just think of all the conversions, engagement and reach you might have had but for some silly errors
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Try any of the following five stratagems, and you'll be on your way to building a more powerful brand.
Via Kamal Bennani
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January 21, 2016 10:28 PM
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What should you tweet? Sprout Social answered that question and more using actual Twitter stats from sources they collected from around the net. Via Kamal Bennani
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Marteq's curator insight,
January 10, 2016 9:31 PM
For B2B: skip #3; #6 is a given; #5 is priority; MIA: predictive, personalization, data-driven
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Flow is a state of optimized personal performance. Here are some ideas on how to achieve flow when you are creating content. Via Kamal Bennani
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These six tools are a great start to knowing what topics are buzzing so you can create on-trend content and grow your subscribers. Via Kamal Bennani
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Finally a real marketing approach to content origination!
A case study of Fitbit which shows how to identify it's customer groups and their respective interests. Would your business benefit from knowing what your customers are interested in? If yes, this article is worth reading.