Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance.
Not to mention that in the modern business world, your employees and team members need and want to work with the kind of technology that makes their lives easier and their jobs more rewarding. Simply put, automation can have significant positive effects on your organization as a whole.
When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful.
Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance.
Not to mention that in the modern business world, your employees and team members need and want to work with the kind of technology that makes their lives easier and their jobs more rewarding. Simply put, automation can have significant positive effects on your organization as a whole.
When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful.
The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular.
In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. The result is a curated collection of content that is tailored to a specific audience.
It’s a popular marketing strategy for businesses across industries. After all, who doesn’t love getting their news, entertainment, or information from a trusted source?
When done well, curation can help you build thought leadership, drive traffic to your website, and even generate leads. It is a valuable marketing tool and you can’t afford to ignore it.
The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular.
In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. The result is a curated collection of content that is tailored to a specific audience.
It’s a popular marketing strategy for businesses across industries. After all, who doesn’t love getting their news, entertainment, or information from a trusted source?
When done well, curation can help you build thought leadership, drive traffic to your website, and even generate leads. It is a valuable marketing tool and you can’t afford to ignore it.
The human attention span is steadily declining. Sadly this isn’t conjecture, it’s an undeniable fact. From the year 2000 to the present day, our attention spans have declined from 12 seconds to a measly 8.25 seconds. This is an alarming statistic, especially for those creating written long form content. Because if you’re looking to capture and keep your readers’ attention until the end of your blog posts, then it’s getting harder to do so.
But marketers biting their nails can breathe a sigh of relief because there’s still hope. While it is true that it’s getting progressively harder to keep your audience reading until the end, there’s still a lot you can do to keep people hooked and hanging on to every single word. It’s just a matter of making the right tweaks to your content.
The human attention span is steadily declining. Sadly this isn’t conjecture, it’s an undeniable fact. From the year 2000 to the present day, our attention spans have declined from 12 seconds to a measly 8.25 seconds. This is an alarming statistic, especially for those creating written long form content. Because if you’re looking to capture and keep your readers’ attention until the end of your blog posts, then it’s getting harder to do so.
But marketers biting their nails can breathe a sigh of relief because there’s still hope. While it is true that it’s getting progressively harder to keep your audience reading until the end, there’s still a lot you can do to keep people hooked and hanging on to every single word. It’s just a matter of making the right tweaks to your content.
Writing well-researched content containing over 1,200+ words is often a requirement to gain a higher position in Google search results. When trying to score more points with SEO, web writers often forget that it’s not a search engine that reads posts, but a human being.
Writing well-researched content containing over 1,200+ words is often a requirement to gain a higher position in Google search results. When trying to score more points with SEO, web writers often forget that it’s not a search engine that reads posts, but a human being.
Why do you need to balance your SEO? Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines. The higher you rank on search engines such as Google, Bing, or Yahoo, the better chance you have of being found by people searching for the products or services you offer.
But there is a fine line between adequate use of these keywords and overuse — which can actually harm your rankings in search results. So how do you know when you’ve reached that fine line?
Why do you need to balance your SEO? Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines. The higher you rank on search engines such as Google, Bing, or Yahoo, the better chance you have of being found by people searching for the products or services you offer.
But there is a fine line between adequate use of these keywords and overuse — which can actually harm your rankings in search results. So how do you know when you’ve reached that fine line?
In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?”
It’s no secret that social media is a powerful marketing tool. Big brands like Wendys have used it to turn themselves into pop-culture icons, and small businesses can carve out a space in their industries without shilling for expensive marketing campaigns.
However, an estimated 3.96 billion people will use social media in 2022. The average user consumes content on 6.6 platforms and spends 2 hours and 25 minutes on social media daily.
With so many active users, social media is saturated with content — making standing out tricky.
That’s where Search Engine Optimization (SEO) comes in. SEO can help you create posts that appear in search results, rank better, and grab people’s attention effectively.
In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?”
It’s no secret that social media is a powerful marketing tool. Big brands like Wendys have used it to turn themselves into pop-culture icons, and small businesses can carve out a space in their industries without shilling for expensive marketing campaigns.
However, an estimated 3.96 billion people will use social media in 2022. The average user consumes content on 6.6 platforms and spends 2 hours and 25 minutes on social media daily.
With so many active users, social media is saturated with content — making standing out tricky.
That’s where Search Engine Optimization (SEO) comes in. SEO can help you create posts that appear in search results, rank better, and grab people’s attention effectively.
Search Engine Optimization (SEO) is the art of optimizing your online resources for higher rankings in search engines. You can always buy top ranks at Google or Bing, but do you have the budget? As a Startup, you probably don’t, especially in highly contested niches! Still, there are many way...
Search Engine Optimization (SEO) is the art of optimizing your online resources for higher rankings in search engines. You can always buy top ranks at Google or Bing, but do you have the budget? As a Startup, you probably don’t, especially in highly contested niches! Still, there are many way...
There are so many content curation pros that it can seem too good to be true. This one time, your suspicions just might be wrong. The below content curation pros are getting results for thousands of companies. It’s a somewhat new idea for content marketing, but the principle is old and has worked for a very long time.
There are so many content curation pros that it can seem too good to be true. This one time, your suspicions just might be wrong. The below content curation pros are getting results for thousands of companies. It’s a somewhat new idea for content marketing, but the principle is old and has worked for a very long time.
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
If you understand the power of #content #curation you will do more of it. The statistics show how Curating Content can play a big part in Search Engine Optimization. The right level of participation brings more exposure.com
It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. The deadlines are intimidating, which only makes it worse. But if you’re well-organized, you can easily overcome these difficulties, save time, and avoid stress.
This article will provide seven recommendations to help you get through the grind as a content marketer. Let’s examine each of them individually.
It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. The deadlines are intimidating, which only makes it worse. But if you’re well-organized, you can easily overcome these difficulties, save time, and avoid stress.
This article will provide seven recommendations to help you get through the grind as a content marketer. Let’s examine each of them individually.
GoPro. Nike. Apple. These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage.
Businesses don’t create an army of brand advocates by accident. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.
What Is Social Media Advocacy? Social media advocacy involves leveraging social media networks to forge and nurture positive relationships. The ultimate goal of a social media advocacy strategy is to create brand advocates who naturally love and champion your brand.
GoPro. Nike. Apple. These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage.
Businesses don’t create an army of brand advocates by accident. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.
What Is Social Media Advocacy? Social media advocacy involves leveraging social media networks to forge and nurture positive relationships. The ultimate goal of a social media advocacy strategy is to create brand advocates who naturally love and champion your brand.
In the mission to get traffic to your site and gain those valuable conversions, content is key. SEO plays a vital part in this picture, but quality content pitched well also drives posts to the top of search results.
But it’s one thing to know good content boosts SEO, but it’s another to know exactly how well your content is working. Without evaluating and measuring the SEO value of your content, it’s impossible to get a clear picture or improve. Before we look at ways to evaluate the SEO value of your content, let’s look at why SEO value matters.
In the mission to get traffic to your site and gain those valuable conversions, content is key. SEO plays a vital part in this picture, but quality content pitched well also drives posts to the top of search results.
But it’s one thing to know good content boosts SEO, but it’s another to know exactly how well your content is working. Without evaluating and measuring the SEO value of your content, it’s impossible to get a clear picture or improve. Before we look at ways to evaluate the SEO value of your content, let’s look at why SEO value matters.
Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing.
In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance.
Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing.
In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance.
Roughly 97% of companies worldwide had a content marketing plan in place by 2021, but are they all successful with what they post today? Unfortunately, most of this content isn’t optimized or attractive enough for search engines and audiences, respectively. Therefore it gets lost in the vast digital sea of content out there.
To make sure you stand out from the crowd and attract your audience, you must create valuable and well-optimized content. While SEO is a great way to rank higher on social media and search engines, it isn’t always the ultimate tool to improve engagement.
To retain reader attention, you need to offer value throughout your content, and the best way to do that is to create evergreen content.
In this article, we will look at how to plan and create content that’s always relevant to what’s happening and the benefits you can derive from doing so.
Roughly 97% of companies worldwide had a content marketing plan in place by 2021, but are they all successful with what they post today? Unfortunately, most of this content isn’t optimized or attractive enough for search engines and audiences, respectively. Therefore it gets lost in the vast digital sea of content out there.
To make sure you stand out from the crowd and attract your audience, you must create valuable and well-optimized content. While SEO is a great way to rank higher on social media and search engines, it isn’t always the ultimate tool to improve engagement.
To retain reader attention, you need to offer value throughout your content, and the best way to do that is to create evergreen content.
In this article, we will look at how to plan and create content that’s always relevant to what’s happening and the benefits you can derive from doing so.
Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes?
The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. As a content curator, your task is to pick only the best content to share with your audience.
Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes?
The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. As a content curator, your task is to pick only the best content to share with your audience.
This is a very interesting case study by the team at B2B Content Engine on content curation and website traffic: it analyzes the impact content curation has on a B2B web site's traffic.
This is a very interesting case study by the team at B2B Content Engine on content curation and website traffic: it analyzes the impact content curation has on a B2B web site's traffic.
By now, you should know that “content marketing” requires more than just well-written text to be effective. Incorporating elements of content writing, search engine optimization, and social media marketing, the key to getting more traffic is getting noticed—by your customers as well as the algorithms responsible for ranking your site in search results pages.
In order to get that attention, it’s important to use images strategically.
When implemented properly, images can complement and enhance your content, catch the interest of new readers, and improve your chances of getting found through organic searches.
By now, you should know that “content marketing” requires more than just well-written text to be effective. Incorporating elements of content writing, search engine optimization, and social media marketing, the key to getting more traffic is getting noticed—by your customers as well as the algorithms responsible for ranking your site in search results pages.
In order to get that attention, it’s important to use images strategically.
When implemented properly, images can complement and enhance your content, catch the interest of new readers, and improve your chances of getting found through organic searches.
Here at Scoop.it, we think adding a visual touch to your content is essential for maximum user engagement. No matter how thrilling or enticing your content may be, a memorable image will more likely stick in the minds of your readers, and captivate them to read your article in the first place.
Images have impact and you should use them. Jayson DeMers gives a lot of previous tips, including SEO tips, in this great post.
In particular, changing or modifying images can be very interesting when you repurpose or curate content. Changing a picture to add context to your audience will help engagement while making it also more personal.
The idea of formulating a link analysis problem as an eigenvalue problem was probably first suggested in 1976 by Gabriel Pinski and Francis Narin, who worked on scientometrics ranking scientific journals. PageRank was developed at Stanford University by Larry Page and Sergey Brin in 1996 as part of a research project about a new kind of search engine.
The idea of formulating a link analysis problem as an eigenvalue problem was probably first suggested in 1976 by Gabriel Pinski and Francis Narin, who worked on scientometrics ranking scientific journals. PageRank was developed at Stanford University by Larry Page and Sergey Brin in 1996 as part of a research project about a new kind of search engine.
Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase: "Add value!"
Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.
It doesn’t really matter how much you study it, it’s almost impossible to get the perfect SEO (Search Engine Optimization) score for any long period of time.
Each search engine has their own algorithm to rank websites, and as if that wasn’t complicated enough, they change that algorithm frequently in order to perfect it and make sure that the same sites don’t hog up the top positions simply because they’ve figured out the x-factor in the algorithm to dodge other more popular sites that have the traffic, content mass, and extensive Internet presence enough to be ranked at the top.
I would probably need an endless number of articles to cover all the different aspects of the perfect SEO, and if I tried to do that, I would probably not be able to pinpoint it anyway.
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You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
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Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance.
Not to mention that in the modern business world, your employees and team members need and want to work with the kind of technology that makes their lives easier and their jobs more rewarding. Simply put, automation can have significant positive effects on your organization as a whole.
When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO