Curation & The Future of Publishing
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6 Game-Changing Digital Journalism Events of 2011

6 Game-Changing Digital Journalism Events of 2011 | Curation & The Future of Publishing |
Journalism and publishing kept being reshaped in 2011. Here's an interesting recap by Meghan Peters on Mashable of the major changes that occurred this ending year. Will Curation be the major one for 2012?
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Vadim Lavrusik: Curation and amplification will become much more sophisticated in 2012

Vadim Lavrusik: Curation and amplification will become much more sophisticated in 2012 | Curation & The Future of Publishing |
Vadim is the Journalist Program Manager at Facebook and he makes interesting points among

which I'd emphasize a couple:

1. Role of journalists will evolve towards fact checking and curation: rather than originate stories, they can now tap in social media powered citizen journalists and become effective curators. Something Andy Carvin at NPR pioneered brilliantly.

2. Curation mindset itself has to evolve and a stronger emphasis needs to be put on distribution and post-production. How stories will look, live and be evolves after they are publish is important.
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Chris Eidhof | Trust your geeks

"These are the current feelings I have about technology: I don’t want to be connected all the time anymore. I want an information diet. I want real experiences instead of online ones. I think most websites suck, most iPhone apps are great (beautiful, minimal, fast, to the point). There is too much noise on the internet. People are taking breaks from technology. It’s becoming harder to focus for a long time, but I really want that."

What if curation wasn't only a great way to enjoy a "better" web, but just a better life? this is not a trend, it's probably a human necessity. Focus on what you love and share it. The most inspiring persons are the passionate ones. Learn from them, be one of the them. Here and beyond, that's what I'm looking for.

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The State of the Blogosphere 2011 - Brian Solis

The State of the Blogosphere 2011 - Brian Solis | Curation & The Future of Publishing |

This is an interesting study by Technorati commented by Brian Solis on the state of blogging.

The study doesn't show whether blogging is on the up or down trend but it gives interesting perspectives on how people blog, what influences them on who bloggers are.

While micro content has certainly been the major change in social media in the recent years, the appeal of long-form media as a publishing format still exists.

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What are the biggest issues to solve in content curation?

What are the biggest issues to solve in content curation? | Curation & The Future of Publishing |

This is kind of old but I rediscovered it recently on Quora and I felt it was an interesting opportunity to review what's been accomplished in 2011 in that respect.

Seb Paquet is an interesting contributor to Social Media and a professor at the University of Quebec in Montreal.

I think 2011 has been a great year for curation : lots of new developments, great improvements on existing platform and raising awareness. It's interesting to look back at questions like these and measure the progress we're making both as platform developers and as members of a community with a particular interest on that subject.

These are the points he mentioned where I felt we made the most progress in 2011:

  • "enable value-adding curators to get more tangible benefits from their activity "
(As Seb pointed out, reputation and feedback are strong motivation drive here and there's been more and more presentationsand thought leaders articulating clearly what's in it for curators whether at the professional or the personnal level).
  • "semi-automate low-grade curation so people are liberated to tackle the more challenging and valuable stuff"
(The Suggestion engine or its quick-and-easy formating features are a good example; meaning users can focus more time on the valuable contextualization or can be more efficient sourcing content)
  • "connect curators to share practices and elevate curation from craft to art"
  • "create communities through curation"
(We've always felt tools were not the point: it's about enabling communities of curators to emerge and connect on similar interests and we see that happening and growing fast on - just to quote what we can comment on).
  • "augment the reader's experience with curated content"
(Readers have proliferated like crazy on various platforms, including of course the iPad which paved the way for Flipboard's success).

Let me be clear: I don't think everything has been done yet on these points but I can see new things happening that didn't happen last year.

Looking back on what still needs answers, I feel these ones are the most urgent to address:

  • "accelerate Social Discovery of high-quality curators"
  • "augment the content producer's experience (Obtaining a clear picture of how their output is being filtered and categorized)"
  • "enable cooperative and collaborative curation"
Do you feel the same on what was achieved in 2011? Do you see other issues needing to be addressed?
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The Case For and The Case Against Curation

As Michael Schechter warns at the beginning of this post in response to (Randy Murray's), this is mostly a semantic debate. Both are actually finding value in publishing by sharing links and commenting them.The word curation is actually interesting from a linguistic point of view as it comes from Latin and derives from the act of "taking good care of" or healing. So it's a very positive one and also an expression that fits well with how content curators value and love content. But the mere fact the debate moves to the semantic field is interesting as it highlights the fact there are not much argument against the activity of publishing-by-curation (or whatever you call it) itself.
Robin Good's comment, December 9, 2011 9:10 AM
The case for me Guillaume remains the same: curation and making it easy to publish your own magazine appear to me as two totally different ballgames.

As of now they are sold, promoted and marketed, as one and the same. To me this is an area where more coherence would be advisable.

If I promote a tool or service because I say it makes it super-easy to publish online and to find relevant content to fill your channel with, I think there is nothing wrong with it. It is a right a just cause that is being served.

The moment though that I also want to position myself as a "curation" tool, I need to make a distinction, because the two activities are not one and the same. And by far.

This is the area in which I expect, not in the too distant future, to see increasing differentiation and opportunities for competitive advantage.


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The 3 Pillars of Content Curation - Only Dead Fish

The 3 Pillars of Content Curation - Only Dead Fish | Curation & The Future of Publishing |
Interesting article by Neil Perkin where he distinguishes 3 aspects of content curation: algorithmic, manual and social.

The comment thread is interesting and reinforces the insight of his conclusion: good curation will mix all three aspects.
Karen du Toit's comment, December 7, 2011 4:51 AM
Olivier Cauchois's comment, December 7, 2011 6:15 AM
Plein de sens! A decliner sur le sujet des digipromos
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The demise of quality content on the web

The demise of quality content on the web | Curation & The Future of Publishing |

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.

"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"

The team can't agree more with this vision...

Karen Dietz's comment, December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:


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The KPI's of Curation

The KPI's of Curation | Curation & The Future of Publishing |

I've been asked by Marc Lucas through their new system to answer this question on Quora and I felt it was worth detailing:

  • If your goal is brand awareness development, how do you measure it without expensive market survey? 
  • What are the other benefits you should expect or measure even if you don't think of yoursefl as a brand? 
  • What are the actionnable things you should pay attention to?

These are my thouhts on the matter: feel free to complete or disagree! The discussion is open... as always.

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Don't be a robot!

This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation is essentially the expression act of a human being.

It completes nicely what Robin Good also expressed previously on this topic on his blog to specify what good curators did. And which I published here under the "Curating the Curators" title.

For us at, we take the democratization of curation as an opportunity: can anybody be a curator? We say yes. Provided a good platform is here to help and make these guidelines for good curation not only easy but obvious.

Via Giuseppe Mauriello
Beth Kanter's comment, November 17, 2011 3:04 AM
I like her steps too, although I tend to present them in a more simplified way for my audience. Great find.
janlgordon's comment, November 17, 2011 11:51 AM
Hi Beth - Good point, the simpler the better, I agree with you:-)
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Curating the curators

Curating the curators | Curation & The Future of Publishing |

Ever since social curation became a hot trend and platforms like started to democratize its usage, a question has been asked: if there are more and more curators, how do you curate the curators?

I believe we're building the answers to that and I like very much the guidelines given in this article by Robin Good - someone to definitely a to be put in the "good" curators group. It is great food for thoughts for the evolution of curation platforms and how to improve concepts we introduced like the Score, the first of its kind and that we started to experiment with a few weeks ago.

The whole debate makes me want to write a follow-up as there would be too much to say as just a comment. But in the meantime I recommend to read these guidelines as they're clearly very good points. Clearly everyone will benefit from levelling up the playing field in social curation and Robin is showing a clear path here.

One comment I'd make is that this post and this debate makes me really happy: a year ago, social curation had to demonstrate its value against algorithmic filtering as this Quora question illustrates. Since then, Panda gave a tough time to filters, which were already losing traction as I pointed out back then on TechCrunch.

Today, the debate has shifted to the next level. It's both fascinating and a great news for social media.

janlgordon's comment, November 4, 2011 12:23 PM
Robin, I love what Guillaume said here - you are definitely paving the way for the rest of us. Thank you for bringing this post to my attention, I really appreciate it. I have more to say and will post later today.
Beth Kanter's comment, November 5, 2011 11:11 AM
This is a fantastic post - thank you. I like how you lay out the skills of a good curator. Excellent for those us who are trying to teach this skill or improve our own practice.
Beth Kanter's comment, November 6, 2011 11:21 AM
This post, plus the commentary on Janl Gordon's curation of this article had given me great food for thought. It's prompted a blog post.
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Revealed: Why Techmeme links to them instead of you!

Revealed: Why Techmeme links to them instead of you! | Curation & The Future of Publishing |

Gabe Rivera, the founder of TechMeme which famously moved from algorithmic filtering to curation reveals his methodology for how he and his team are curating the headlines of TechMeme.


Interesting read.

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6 Traits of Highly Effective Content Discovery Engines

6 Traits of Highly Effective Content Discovery Engines | Curation & The Future of Publishing |
With the increasing need for relevant content, Discovery engines are becoming tools that save time and encourage effective information consumption.

Though coming from a company in that space (and therefore probably not totally objective on the topic), I found this analysis interesting to share.

What makes discovery? How does it differ from search? Why humans are important? These are a number of questions that are important to understand how the content curation, publishing and distribution cycle can be improved.

The article was written by Romain Goday (who's in charge of Web Marketing for Darwin).

Romain Goday's comment, November 11, 2011 1:16 AM
Thanks for Scooping It and congrats on public launch
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Critics of HuffPo news "theft" are missing the point

Critics of HuffPo news "theft" are missing the point | Curation & The Future of Publishing |

"...aggregation of the kind the Huffington Post does is the way things work now, and complaining about it (or trying to sue over it, as the Hollywood gossip blogger Nikki Finke did earlier this year) is like complaining that since the car was invented, it has become really hard to find a good buggy whip. Your content will be aggregated, so the challenge , is to add more value than sites like the Huffington Post do. Publishers like the Herald might want to start with links...."

Very interesting blog post from Mathew Ingram, gigaOm's writer. Fighting against aggregation is not only a lost battle but also the wrong one. Aggregation is a natural evolution of the web, where a huge amount of content is produced every day. The next question is how to create more value that just collecting content from others. Curation will never be aggregation: it cannot be automatized and implies an angle, a unique point of view and choice you offer to your audience. There is no curation vs. creation debate. Seeing yourself as a trusty resource to point out the best sources just serves both of them.  A curator is by definition someone that respects not only his/her readers but the material/piece he/she works with and give access to. Aggregation comes from the latin word "aggregare", "add". The web is full. We do not need more adding.

Curation comes from "cura", meaning "to care". That will always be necessary. 

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Why Curation is the natural form of Mobile Publishing

Why Curation is the natural form of Mobile Publishing | Curation & The Future of Publishing |

For a long time, Mobile Internet was a “baby internet” as Steve Jobs called it, the day the iPhone was launched. The first smartphones were not very smart as they didn’t support “real” HTML browsing nor many of the Web technologies that made online experiences rich and useful. Obviously, the iPhone changed that and enabled a lot of these great Web experience to become mobile, on top of enabling the creation of many others. But one area that still struggles with mobile is content publishing. For content format that are by essence “mobile”, no problem: photos, short videos, tweets, position/check-ins, status updates… But so far, this has excluded any publishing activity involving long form / richer content, such as creating a story and updating a blog.

Curation is an opportunity to change that.

Here's why.

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LeWeb '11 Discussion on Curation (Video)

While at LeWeb last week, I was interviewed by Michelle Chmielewski to discuss on curation with Jean-Marie Hulot, Fotopedia's founder, a great iPad App that lets you browse great curated collections of beautiful photos (try it if you haven't yet!).

We tried to come back on the need for curation but also where it's going as a trend and the business models behind it.

Mayra Aixa Villar's comment, December 18, 2011 3:38 PM
Hi Robin
Thank you very much for answering my message. I must confess that I´m a big fan of yours so I really appreciate that you actually took some time to continue sharing some ideas with me.
I´m also a great supporter of and Mr. Decugis´ work and it´s not my intention to question his efforts or ambitions at all. But, I think this kind of interaction is really valuable to start setting common grounds on effective content curation. Mr. Decugis himself acknowledges in his previous comment that “[the] role as a platform is to create the incentives to develop usage in the right direction.” I think this is exactly what this discussion is aiming at.
I also agree that can be a great curator tool. But this will happen as long as we, users, learn to be selective and dare to share more than “what other people are saying about a certain topic/interest.” By making sensible use of the “Reactions section” to comment on an article or even, sharing a completely new post without any URL attached (tools that are not so widely used among the community), we can start paving the way for understanding and organizing information within a relevant context. As you have suggested, this is what content curation really entails, right?
Finally, Mr. Decugis said that “through selection, users can express /show their own viewpoint.” I think that people who read my scoops want me to do more than that. They expect me to be able to somehow “mediate” the vast content content/knowledge out there and transform it into a meaningful source of information. That´s the reason why I have to resist the temptation to just rescoop this post the first time I came across it, and I decided to participate in a more significant way, instead.
Robin, I have really enjoyed this very insightful conversation. Again, thank you for this. Warm regards.
Julie Claudia Laporte's curator insight, February 26, 2013 7:09 PM

love the web...

cutesqualid's curator insight, August 12, 2013 4:56 AM


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Copyright and remix culture: The new Prohibition?

Copyright and remix culture: The new Prohibition? | Curation & The Future of Publishing |

As Mathew Ingram introduces: "The principle behind copyright has been taking a beating from "remix culture," driven in large part by YouTube and other video sites."

There are a number of creative activities you can put in that "remix culture" and though curation is not a challenge to current copyright law as it doesn't change the nature of the original content, it is probably part of its broader definition.

What's interesting is that the first challenge to copyright was piracy. But the remix culture has nothing to do with the motivation to get content for free: it is about creating the new from the existing, just like DJ's remix and sample songs to create new pieces. 

Interesting to watch how this wave will shape the future of publishing.

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What kind of digital curator are you?

What kind of digital curator are you? | Curation & The Future of Publishing |

This is an interesting workshop presentation given at #converge11 by Joyce Seitzinger. It has a focus on curation in EduTech but is generic as well in a lot of aspects.


In particular, I love the distinction she makes from slide 22 onward between all types of "curators": a fun way of showing what curation best practices should be all about.

Via catspyjamasnz
Seth Dixon's comment, December 13, 2011 10:59 PM
I've been exploring the idea of 'the social media classroom' and how I view teachers with an emerging role as curators, but also teaching student the skills of curation so they can get the right resources in an age of ubiquitous information. I'll have to keep in touch.
Tom George's comment, December 14, 2011 9:07 AM
Nice one thanks for this. I have been following your Scoops. You can also set up and share your scoops on Internet Billboards, it's very easy to set up and do and there is no extra effort just a couple clicks. Like this Also do you have a blog? Just curious.
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The Internet Is Full [Infographic]

The Internet Is Full [Infographic] | Curation & The Future of Publishing |

"We created this infographic to depict how “full” the internet is. While it’s technically impossible for the web to fill up, it is very clear that web surfers are well past our limits of time and patience it takes to find the best information on the topics that interest us."

Very interesting infographic that explains a real problem: the internet is becoming this infinite source of "information", but when you don't have any filter, it's just become a (stressful)  noise. How many times you just have the feeling you can never ever follow "everything" that happens on the web even if you spend hours on it. The web should be this medium that helps us to find faster what we are looking for and not the opposite. Curation is not only a trend, it's just a necessity. We know "how important human curated content has become. Curation is truly a valuable service to web surfers who have neither the time nor the patience to sift through mountains of links and data"

Curation is a means to make the web meaningful again. Publishing your curation work is a great way to control and create a new identified resource of info. Context and Content can't be disconnected anymore.

Tom George's comment, December 8, 2011 2:34 PM
Thank you for sharing this today! Cool photo!
Rescooped by axelletess from Curation, Social Business and Beyond!

10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Curation & The Future of Publishing |

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :

"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."


Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."

Via janlgordon
janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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Do we need an Information Diet?

This makes me want to read the book and know more. 

Clay Johnson seems to make an interesting parallel between the way we consume information today and the way we sometimes overconsume food. Leading to obesity and other health consequences.

Are curators the chefs of the "nouvelle cuisine" of information?

(Thanks to @Charles_Liebert for sharing it with me!)

janlgordon's comment, December 3, 2011 2:57 PM
@Beth Kanter @Robin Good

Hi Beth & Robin,
Beth, I'm going to read the piece on "information coping skills" immediately as well. Robin, I can't wait to see what you come up with, it sounds great, would love to hear more about this......
Beth Kanter's comment, January 24, 2012 1:06 AM
Hi Robin,

Closing the loop here. I purchased this book and finally read it the last week. It is excellent and brilliant. Here's my review: The framing is great. And, there is a chapter that talks about content curation, only he calls information literacy.
Robin Good's comment, January 24, 2012 3:02 AM
Thank you Beth, much appreciated feedback.
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My Role is Digital Media Curation...

My Role is Digital Media Curation... | Curation & The Future of Publishing |

LOL! Let's take it as a sign that curation is becoming mainstream... ;-)

Felt you've lived that scene before?

Shirley Williams ('s comment, December 2, 2011 6:33 PM
lol! Thanks for sharing!
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7 Things That Personalization Algorithms Do Poorly

7 Things That Personalization Algorithms Do Poorly | Curation & The Future of Publishing |
Eli Pariser is concerned that web personalization is only showing us content we "like," and not content we need. But he proposed some solutions at the Mashable Media Summit.

Interesting to see Eli Pariser advocate a mix between algorithms and social human interaction. Isn't that humanrithm?
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Google Changes Search Algorithm, Trying to Make Results More Timely

Google made an unusually wide-reaching change to its search algorithm to show more real-time results.

Google is apparently still trying to find an alternative since the 2009 real-time search deal with Twitter expired last July and they had to disable it.

A good sign of the value of Twitter? 

No comment yet.
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Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] | Curation & The Future of Publishing |
The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing -- can you guess which one is winning?


Content publishing is perceived more and more as the winning strategy for marketing; now defining inbound marketing to distinguish it from traditionnal push-based marketing tactics.


Curation is an essential enabler in that trend, making publishing more efficient and targeted as one might wonder looking at these graphs "how the hell am I going to be able to do all of this?".

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