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About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use
Jeff Domansky's insight:
Good business storytelling case study from IBM. 
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What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. Via janlgordon
Jeff Domansky's insight:
This is a good look at what it means to be a "social" business.
Fellinger's curator insight,
January 5, 2013 9:39 AM
Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten. 
Fiona Scott-Handley's curator insight,
January 7, 2013 1:08 AM
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business
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"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.
I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.
There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending. Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.
Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."
There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.
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Jeff Domansky's insight:
A must-read for ALL strategists! Note Jan Gordon's excellent overview of this post.
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Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small business owners.
[Five great tips to help small business get the best esults from Facebook ~ Jeff] Via Lurene Kelley
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IBM gets it. Telling stories increases engagement which increases bottom line.