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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
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Biz Storytelling & Social: IBM Voices Does the Talking

Biz Storytelling & Social: IBM Voices Does the Talking | Public Relations & Social Media Insight | Scoop.it
About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use

Via Karen Dietz
Jeff Domansky's insight:

Good business storytelling case study from IBM.

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Mike Ellsworth's curator insight, March 17, 2013 10:43 PM

IBM gets it. Telling stories increases engagement which increases bottom line.

Karen Dietz's comment, March 18, 2013 1:45 PM
Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!
Mike Ellsworth's comment, March 19, 2013 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
Rescooped by Jeff Domansky from Curation, Social Business and Beyond
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The Social Business Shift | Eloqua

The Social Business Shift | Eloqua | Public Relations & Social Media Insight | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon
Jeff Domansky's insight:

This is a good look at what it means to be a "social" business.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
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Below the Fold: Why Most Brands Will Suck at Storytelling

Below the Fold: Why Most Brands Will Suck at Storytelling | Public Relations & Social Media Insight | Scoop.it
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.

 

I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.

 

There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending.  Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.

 

Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."

 

There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.


Via Karen Dietz
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Rescooped by Jeff Domansky from Curation, Social Business and Beyond
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Public Relations & Social Media Insight | Scoop.it

Via janlgordon
Jeff Domansky's insight:

A must-read for ALL strategists! Note Jan Gordon's excellent overview of this post. 

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Daniel Maina's comment, June 4, 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 7:37 AM
Thanks for sharing:)
Rescooped by Jeff Domansky from Media Relations Goes Social
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5 Scary Mistakes to Avoid on Facebook | Entrepreneur.com

5 Scary Mistakes to Avoid on Facebook | Entrepreneur.com | Public Relations & Social Media Insight | Scoop.it
Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small business owners.

 

[Five great tips to help small business get the best esults  from Facebook ~ Jeff]


Via Lurene Kelley
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