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5 Reasons Pharma Should Reconsider Instagram

From www.intouchsol.com

More and more, Instagram is becoming a viable social channel for pharma, if used in the right way. So here are five reasons we believe pharmas should take a new look at Instagram.

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Less Than One In Five Patients Are Aware Of Services Available To Them, Accenture Survey Finds | Business Wire

From www.businesswire.com

"When patients are aware of therapeutic services, nearly six out of 10 of those surveyed use them (58 percent), and nearly eight in 10 (79 percent) perceive the services as extremely or very valuable, a new survey by Accenture reveals. Yet, less than one in five patients (19 percent) are aware these programs even exist."

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Alerte sur le fléau des mauvais médicaments #hcsmeufr

From www.lemonde.fr

Ces substances mettent en danger les progrès dans la lutte contre le VIH, le paludisme et la tuberculose.
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Diabète: Sanofi mise sur ses nouveaux produits et une offre diversifiée - Le Parisien

From www.leparisien.fr

Nouvelle insuline Toujeo, stylos injecteurs ou lecteurs de glycémie: le groupe pharmaceutique Sanofi mise sur de nouveaux produits lancés cette...
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Scenario planning for engagement in pharmaceutical communication

From engagementstrategy.com

Previously, we looked at the case for ‘agile approvals’ and considered how regulatory constraints provide us with a catalyst for innovation. In this article, we consider how to plan ahead and start preparing for engagement.

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Novartis's 'robotic pill'

From nycity.today

Novartis is collaborating with Rani Therapeutics, a US start-up in an endeavour to produce a so-called ‘robotic pill’ enabling a convenient administration of complex biotech drugs that are otherwise, normally given by injection.


Rani’s capsule looks very much like a conventional pill, and is swallowed in the same way. However, the underlying mechanism of action differs in that the pill contains tiny needles made of sugar that are pushed into the wall of the intestine to deliver the drug.

Pacific Cove's curator insight, May 28, 12:19 PM

Rani’s capsule looks very much like a conventional pill, and is swallowed in the same way. However, the underlying mechanism of action differs in that the pill contains tiny needles made of sugar that are pushed into the wall of the intestine to deliver the drug.  #Seniors #SeniorCare #Drugs #Caregivers #Caregiving

LEO Pharma lance le site web oncothrombose

From buzz-esante.fr

Le laboratoire LEO Pharma lance un nouveau site web dédié aux patients atteints de cancer et aux professionnels de santé : oncothrombose.fr.
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The Mary Meeker Internet Trends 2015 Report

From techcrunch.com

If your life depends on technology, you better read this cover to cover. Kleiner Perkins partner Mary Meeker's yearly Internet Trends report is the ultimate..
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Le digital : un enjeu majeur du marketing de la santé - Markentive

From www.markentive.fr

Le secteur de la santé est en plein boom digital et il est crucial pour les entreprises du domaine de sérieusement reconsidérer leur stratégie digitale
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What do patients want?

From worldofdtcmarketing.com

KEY TAKEAWAY: There are two things that today's patients' want in health care; empathy and to be heard.  Pharma has to find a way to take a more empathetic approach to DTC marketing if we want our ...
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Patient Engagement is the Blockbuster Drug of the Century

From www.forbes.com

The insight of the year goes to Leonard Kish, a health IT strategy consultant, for making that statement regarding patient engagement. The corollary to this statement is a game changer: What happens when effective patient engagement becomes the Standard of Care? Used to determine whether a doctor is liable [...]
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Pfizer lance la communauté My Hématologie - Buzz-esanté

From buzz-esante.fr

Le laboratoire Pfizer a lancé il y a quelques semaines, en partenariat avec la société Healthme, une communauté dédiée aux hématologues : My Hématologie.
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De Second Life à real life : l'immersion comme vecteur d'expérience #hcsmeufr #pactonco

From fr.slideshare.net

Présentation lors du lancement de la V2 PactOnco de Pfizer sur la réalité virtuelle, la simulation numérique à travers le concept de Metavers...
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L'industrie pharmaceutique traverse une période de changement #hcsmeufr

From theinnovationandstrategyblog.com

Avec le déclin lent mais effectif du modèle blockbuster dans l'industrie pharmaceutique, cette dernière peut-elle s'orienter vers le numérique pour innover ?
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LAB/Santé : site web dédié l'innovation par Sanofi - Buzz-esanté

From buzz-esante.fr

Le laboratoire Sanofi lance un nouveau site web dédié à l'innovation dans le domaine de la santé : le LAB/Santé.
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The Web Developer's SEO Cheat Sheet 3.0

From moz.com

Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers.
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Pharma And Digital Innovation: A Missed Opportunity?

From www.mediapost.com

The "Wall Street Journal" suggests that entrepreneurs and innovators are not paying enough attention to the growing and pressing needs of pharmaceutical companies in the digital health arena. But is
this really the case?
Laurent FLOURET's curator insight, May 15, 5:28 PM

"The next few years are going to be very interesting." Oh yes!!!

HEALTHCARE INNOVATION WHITE PAPER: THE BIG IDEAS SHAPING THE FUTURE OF PHARMA

From www.openhealth.co.uk

Following an inspiring meeting in June 2014 on the future of the pharma industry, David Rowley, CEO of OPEN Health has published his white paper, “Health innovation: big ideas”, a call to action to the pharma industry to innovate, adapt, flex and grow. With exciting predictions for the future of healthcare worldwide, this paper marks a sea change in the way our industry must think and act if it is to meet the fast-changing needs of patients in the real world.

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The State Of Digital Excellence In The Pharmaceutical Industry In 2015 Capabilities

From www.dt-associates.com

Pharmaceutical firms must adopt and consistently execute practices that lead to digital excellence and give them a competitive edge. Which of these firms are accelerating away from the rest of the marketplace? We found that only two—Merck and Bristol-Myers Squibb—are doing reasonably well and achieving excellence and maturity in their digital capability. Firms taking a disciplined approach to digital transformation achieved higher maturity in digital capability than their less-disciplined peers.
Denise Silber's curator insight, May 15, 5:23 AM

Interesting study.

Sanofi et Connecting Nurses dévoilent les résultats exclusifs de l’étude Nurses Reputation #hcsmeufr

From www.sanofi.fr

Sanofi et Connecting Nurses dévoilent les résultats exclusifs de l’étude Nurses Reputation
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Healthcare's omnichannel challenges | HealthWorks Collective

From healthworkscollective.com

Healthcare has a steep hill to climb in order to deliver an omnichannel patient experience.

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L’OMS met à jour ses listes de médicaments essentiels #hcsmeufr

From www.lequotidiendupharmacien.fr

L’Organisation mondiale de la santé (OMS) vient de publier la version 2015 de ses médicaments essentiels, y compris pédiatriques, constituée
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