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Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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Beef-up Your Lean Content Marketing Efforts with SlideShare

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.


Via Arabella Santiago
Beth Kanter's insight:

This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform.

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Arabella Santiago's curator insight, May 24, 2013 1:38 PM

On May 22, 2013, SlideShare’s Kevin Fisher presented “Beef-up Your Lean Content Marketing Efforts with SlideShare” at the Lean Content Meetup in San Francisco. In his presentation, he summarizes “content marketing” and applies Lean Content ideas to the use of SlideShare for B2B Marketing. His example of the tractor brand John Deere publishing content to help farmers become better at farming illustrates how providing knowledgeable and relevant information on a topic of expertise builds brand equity. At Scoop.it, we believe brands that understand the importance of engaging customers through smart content, look smart and gather communities of interests that turn into a loyal base of consumers and evangelists. Once this need to discover, publish and share relevant content is established, the Lean Content method can be applied to producing content pieces in an efficient and effective way through the Build-Measure-Learn cycle heralded by the Lean Startup.


Kevin also reviewed the SlideShare platform and showed an impressive audience of professionals. If you are looking to reach such a consumer-base, be sure to find ways to leverage SlideShare. Our team at Scoop.it has found great value in publishing presentations on SlideShare, and we even saw success on SlideShare’s video platform vs. YouTube. We tested this concept by uploading the same video on both platforms -- and the video on SlideShare performed exponentially better. This an application of the Lean methodology of testing and measuring impact.

Free Viral Ads's curator insight, July 7, 2013 3:26 AM


SlideShare features a vibrant professional and educational community that regularly comments, favorites and downloads content. SlideShare content spreads virally through blogs and social networks such as LinkedIn, Facebook and Twitter. Individuals & organizations upload documents to SlideShare to share ideas, conduct research, connect with others, and generate leads for their businesses.


Anyone can view presentations & documents on topics that interest them, download them and reuse or remix for their own work.

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10 Million Presentations Uploaded to SlideShare | SlideShare Blog

Today we are celebrating a big milestone -- more than 10 million presentations have been uploaded to SlideShare. This being SlideShare, it's a milestone that we
Beth Kanter's insight:

SlideShare is one my favorite sources to find good content for my topic.  You have to know which users are sharing decks in your topic area or really hone your keywords.   For a bit of serendiptiy, check out the decks that are curated by staff.

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Crap Detection for Social Content Curators: How To Verify What You Post

Accuracy is fundamental to journalism, but it’s a challenge to verify information when it flows at digital warp speed from so many sources. This presentation

Via Robin Good
Beth Kanter's insight:

Another good reminder that links curation skills to good journalism skills.

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Jo Paoletti's comment, May 9, 2013 7:19 AM
Crap detection for content curators. Is it time for everyone who shares stuff they find on the Internet to think of themselves as content curators. Beats being a rumor monger or Typhoid Mary of misinformation.
Sarah McElrath's curator insight, May 10, 2013 8:14 AM

Could be used when teaching evaluation of online content / critical thinking skills.

Ruveanna Hambrick's curator insight, October 2, 2014 10:30 AM

This is a good source for knowing how to "crap detect" not only for news websites and blog posts but also for social media claims as well.

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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why | Content and Curation for Nonprofits | Scoop.it
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
Beth Kanter's insight:

This is a good post that summarizes a handful of the tools for content curation - news discovery and presentation.   Each tool is described in terms of features. 


http://www.blogworld.com/2013/05/02/24-brilliant-bloggers-talk-about-content-curation/


Found this via post: http://www.blogworld.com/2013/05/02/24-brilliant-bloggers-talk-about-content-curation/

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eBook: Feeding the Content Beast eBook - Curata

eBook: Feeding the Content Beast eBook - Curata | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:

\ Feeding the Content Beast

This e-book from Curata includes a foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of “Content Rules”, offers some great tips for creating and curating content:


- How to re-purpose old content;
- How to develop short and long form content;
- plus lots of tips for being efficient


The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you.


Fill out the form here and download free your copy of ebook:
http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/


Hat Tip to fellow curator, Giuseppe Mauriello, for surfacing this gem.

Here’s a bonus link of simple techniques and tools for finding great content on social channels to curate.

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Giuseppe Mauriello's comment, April 24, 2013 9:49 AM
Hello Beth, thank you for mention!
Norman Reiss's curator insight, April 25, 2013 10:55 AM

Helpful tips on keeping your content interesting & fresh

Heather Card's comment, April 25, 2013 11:31 AM
Thanks for sharing this resource Beth!
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How journalists can measure engagement

How journalists can measure engagement | Content and Curation for Nonprofits | Scoop.it

Most journalists now understand they need to engage with audiences, whether online or in person.


Via Guillaume Decugis
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Robin Carlisle's comment, May 5, 2013 10:05 PM
"Bag" in 1998? Hmmmm... well... if the bag fits, then I think they should wear it, lol!
Robin Carlisle's comment, May 5, 2013 10:09 PM
BTW, this is what women have been doing since the beginning of time... adding value... offering insights... commenting (be nice... no hen-pecking here, lol)...Now if only I could think of a way to discretely quote one of the editors I just read.... Hmmmmmm...
Robin Carlisle's curator insight, May 5, 2013 10:12 PM

My insight? Today, I feel like I'm just commenting on the comments about commenting on comments regarding the curation of comments on curation. But, alas, I'm all out of pithy comments for the day... curated or otherwise. :).

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The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey

The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey | Content and Curation for Nonprofits | Scoop.it

Part of this research is available to the general public, free of charge.
Excerpted from article about this Gartner's 2013 Social Marketing Survey:
"Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.

Overview:
- Impacts
a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource.
b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.

- Recommendations
a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale.
b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."

[There is a detailed analysis in the full article.]

Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post:
"So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.

What’s different about content in the age of the social web?

- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.
- It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.
- It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch.
- It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text.
- It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.
- It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.
- It’s organic: it’s published fast, often in response to unpredictable moments."

Full article about Gartner's 2013 Social Marketing Survey:
http://www.gartner.com/technology/research/digital-marketing/social-marketing-survey.jsp

Full original post by Jake Sorofman on Gartner Blog:
http://blogs.gartner.com/jake-sorofman/forget-big-data-here-comes-big-content/

 


Via Giuseppe Mauriello
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Amita Malhotra's curator insight, April 16, 2013 6:17 AM

With the mainstreaming of content - channel management has taken a back seat. Differentiated content + value-adding curation is becoming key.

Gail Worthington-Eyre's curator insight, April 17, 2013 8:09 PM

Research confirms, content marketing and story telling engages the consumer in discussion that means something to them. Social media marketing is the voice of your business and your connection to your consumer. Have you developed your strategy yet?

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Top 10 Tools for Content Curation

Top 10 Tools for Content Curation | Content and Curation for Nonprofits | Scoop.it
Nwosu Mavtrevor | Blogging Tips, Internet
Beth Kanter's insight:

Very good starter list of ten free content curations - useful for nonprofits.

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Robyn Mather's curator insight, June 8, 2013 3:09 PM

great list of the top tools for curation.

 

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Webinar: Social Media for Nonprofits: Killer Content in 10 Minutes a Day

Webinar: Social Media for Nonprofits: Killer Content in 10 Minutes a Day | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:

More nonprofit content curators! 

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Christine Harris-Smyth's curator insight, April 6, 2013 1:04 AM

keeping it simple for NFPs

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Content (Curation) is King - Toronto Net Tuesday

Jump straight to the demos: http://www.youtube.com/watch?v=QGe8RKJw-Ec#t=30m20s When it comes to managing content for your organization's blog, Twitter strea...
Beth Kanter's insight:

Live stream from a session for TechSoup Global in Canada on how to do content curation, focuses on Twitter curation

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Brad Tollefson's curator insight, March 28, 2013 3:56 AM

Nice!

Charity WIlls's curator insight, May 12, 2013 5:58 AM

How To Do Content Curation for Non-Profits

Rachelle Howard's curator insight, June 12, 2013 11:28 PM

Good to see a video on this topic

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How To Ignite Your Online Community with Content Curation: Three Alternative Approaches

How To Ignite Your Online Community with Content Curation: Three Alternative Approaches | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
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Tom George's comment, March 15, 2013 7:44 AM
Robin I just watched Harlan Kilstein Interviews Robin Good on Curation. I want to say thank you. Thank you for your love of curation, your honesty and integrity. I imagined some of your references to parks and street people and I am someome who like you sees the much larger picture, but first we must set the stage. You are one of the best. If I could bestow the distinction of Master Curator on someone, you come to mind. Also looking forward to your university in the states, or in English I should say as I do not speak Italian.
Robin Good's comment, March 15, 2013 10:03 AM
Thank you Tom, for your very kind words.
Tom George's comment, March 16, 2013 7:55 AM
My pleasure Robin and thanks again.
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A Great Platform for Curating and Publishing On Any Topic: RebelMouse

A Great Platform for Curating and Publishing On Any Topic: RebelMouse | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
Beth Kanter's insight:

Always appreciate Robin Good's reviews of new tools because they include a summary of what the tool does or doesn't do - with an expert lens, examples, and a curated set of review links. 

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Robin Good's comment, November 12, 2013 9:03 AM
RebelMouse was born to build a social media hub, but it does have strong aggregation, filtering and curation capabilities. SEO-wise it is not a great choice, but also Scoop.it has quite a few limits on this front. <br><br>Rebelmouse doesn't offer all of the extras Scoop.it has, from scheduling, to sharing to an extended number of social networks, to integration with newsletter and to the backend dashboard. <br><br>Scoop.it has also a better, cleaner and more legible format, that better lends itself to more in-depth reading than just browsing titles, images and tweets.
Stan Smith's comment, November 12, 2013 9:22 AM
While I still use RebelMouse I have disconnected all inbound links because it posts it wacky and I was always having to go back and edit stuff. Now that I post stuff manually with their applet it isn't so bad. I still prefer Scoop.it though.
Terheck's comment, November 12, 2013 4:12 PM
I use Rebelmouse for a while now, and I like it as a complementary tool to other Social Media tools. You can have a look at it on https://www.rebelmouse.com/Terheck/
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Reach escape velocity through lean content marketing

These are the slides of my talk at the Startup Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching th
Beth Kanter's insight:

This deck outlines a great concept for small nonprofits "Lean content marketing" - how to simply use social channels without a lot of heavy lifting.  Includes a content curation strategy. 

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A Great Selection of Resources on Curation and Learning by David Kelly

A Great Selection of Resources on Curation and Learning by David Kelly | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
Beth Kanter's insight:

Always appreciate collection of resources on content curation topic.

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Dawn Adams Miller's curator insight, May 23, 2013 11:12 PM

Anything from LnD Dave is pure hold and very practical.  Enjoy'

Susan Wegmann's curator insight, May 24, 2013 8:51 AM

A GREAT resource for the buzzword "Content Curation." Finally!

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Content Curation – Simple Definitions

Content Curation – Simple Definitions | Content and Curation for Nonprofits | Scoop.it
What in the world is ‘content curation’? And why, for example, does my spell checker stubbornly refuse to recognize the validity of the term?
Beth Kanter's insight:

What in the world is ‘content curation’? And why, for example, does my spell checker stubbornly refuse to recognize the validity of the term? Well, give your spell checkers some time; eventually ‘curation’ will slide by without setting off any alarms.

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Mozinar gianluca

Social Content Curation: Why, How, What!by Gianluca Fiorelli, Owner of ILoveSEO,@gfiorelli1! Tweet with Mozinar attendees: #mozinar!
Beth Kanter's insight:

see slide 23


"Content curation helps you being seen as an expert and trusted source of information." 


How do you measure that?   


Found via: 

http://www.blogworld.com/2013/05/02/24-brilliant-bloggers-talk-about-content-curation/

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The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort

The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort | Content and Curation for Nonprofits | Scoop.it

Via Robin Good, Beth Kanter
Beth Kanter's insight:

I've been using Harold's model "Seek, Sense, Share" to explain the process of content curation to nonprofits.   He first published it back in 2011 and I actually made my New Year's resolution for professional learning (http://www.bethkanter.org/seek-sense-share/)


In 2011, I had noticed that I needed to pay more attention to training my attention and to be more intentional about how I was sharing information.   The Seek-Sense-Share framework really helped me.   When I discovered content curation, I realized that I was doing it, but from reading Robin Good's work - I wasn't doing well. 


I connected Harold's framework to content curation  -- http://www.bethkanter.org/content-curation-101/ because like everything else I learn, I am turning around and using it in training - so I thought it was perfect.


Harold has updated his model and fine-tuned it for content curation.   


Robin Good found it put into context - and related to the need for some sort of human intervention - to pick, select, and contextualize content - not just aggregate.   I always appreciate Robin's great reminders about the need to be "brains on" when comes to curation.


Curation is not clicking, not cut and paste, not mindless sharing.  You have to be disicplined about being intentional - and focus.   

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Martin Gysler's comment, May 15, 2013 4:57 AM
Yes Deborah, I totally agree with you.
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
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How to Unleash the Power of Content “Ideas and inspiration for co...

The social and mobile web landscape has provided the means for everyone to become a publisher. Social networks have allowed us to not only create content but re

Via Khaled El Ahmad
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Hooriya Hussain's curator insight, April 16, 2013 5:23 AM

Good Content finds it roots in Persistance & Determination. 

Linda Ross's curator insight, May 4, 2013 8:58 PM

-

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News and Topic Monitoring: Eight Alternatives If Google Kills "Alerts"

News and Topic Monitoring: Eight Alternatives If Google Kills "Alerts" | Content and Curation for Nonprofits | Scoop.it

"Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away."


Via Robin Good, Howard Rheingold
Beth Kanter's insight:

Nonprofits use monitoring tools as part of their "listening  Strategy" and they also come in handy for the "discovery" part of the content curation process. Many nonprofits tend to be using Google Alerts because it is free.


After seeing Google Reader Walk the plank (http://www.bethkanter.org/rip-google-reader/), even though it is still a rumor that Google Alerts will also be killed off, I did not want to get caught in it.    I switched over to Mention because it is free, easy to use, and great for nonprofits.      Here's a discussion I started on my FB Brand page where other alternatives were also mentioned in the thread.    However, I like the discipline and rigor of this analysis.




https://www.facebook.com/photo.php?fbid=10152658928310408&set=a.10150148714310408.395031.212577490407&type=1

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Elsie Whitelock's curator insight, May 6, 2013 9:12 AM

 some good alternatives for alerts..

Robyn Mather's comment, June 8, 2013 3:07 PM
Looking at talkwalker.com/alerts as a possible replacement for google
Robyn Mather's comment, June 8, 2013 3:07 PM
Looking at talkwalker.com/alerts as a possible replacement for google
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NTC Curation

Beth Kanter's insight:

For our session on Nonprofits and Content Curation, Will Coley did a series of video interviews and we will incorporate into our session.

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Noland Hoshino's comment, April 10, 2013 1:34 AM
Great video!
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The News Are Just an Option: Curating Archives Is a Better Strategy For Creating Outstanding New Work

The News Are Just an Option: Curating Archives Is a Better Strategy For Creating Outstanding New Work | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
Beth Kanter's insight:

This type of curation is very important to my work and grateful for Robin for surfacing this. However, I tend to do both news/current as well as create archives.


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Robin Good's comment, April 8, 2013 5:40 PM
Excellent feedback and comments Karen and Beth. Thanks to both of you for sharing your preferences.
Ken Morrison's comment, April 14, 2013 6:27 PM
HI Robin, Just a quick note to say thanks for another year of your great curation. I see your posts often, but today is the first time I noticed the 'extra touch' of your customized background with your photo and name. Smart use of the customized background.
Robin Good's comment, April 15, 2013 12:46 AM
Thank you Ken, much appreciated.
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Find, Share and Measure Your Favorite Content on Social Media with Swayy

Find, Share and Measure Your Favorite Content on Social Media with Swayy | Content and Curation for Nonprofits | Scoop.it
Swayy gives you the content that engages your audience

Via Robin Good
Beth Kanter's insight:

Similar to Rebelmouse?

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Alexander Abramov's comment, March 27, 2013 1:17 AM
Forgot?Want to try Swayy out without having to wait? Go to this secret URL and enter the promotion code thenextweb . The first 300 people to use the code will get access.
Drew Carter's comment, April 4, 2013 7:51 PM
Coming soon to a link near you. I see Swayy as a tool that will help guide me in how to deliver content. I need all the tools I can get to help me navigate and select the things most relevant to my professional needs.
gigicogo's curator insight, April 16, 2013 9:27 AM

I'am using and enjoy it

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Content Curation 101 [infographic]

Content Curation 101 [infographic] | Content and Curation for Nonprofits | Scoop.it

View this infographic for a look at what content curation is – content curation basics, then content curation best practice (with a free download with top tools and resources for content curation)...


Via Lauren Moss
Beth Kanter's insight:

Fun infographic that summarizes content curation practices.  "Don't just add to the noise.  Protect your market from the information tidal wave by becoming a content curator super hero. 

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vincent lecourt's comment, March 20, 2013 9:59 AM
Court et efficace, et juste
vincent lecourt's comment, March 20, 2013 9:59 AM
Court et efficace, et juste
R.G. Riles's curator insight, March 23, 2013 1:31 PM

Until our blog is ready to roll, we're Curators... have a look at this Infographic and tell us how we're doing!

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How many content channels does your business need? | SmartBlogs

How many content channels does your business need? | SmartBlogs | Content and Curation for Nonprofits | Scoop.it
SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Social Media -- tracks feedback from leading marketers about social media practices and
Beth Kanter's insight:

For nonprofits, it is a matter of balancing capacity with quality content with audience and goals

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Nonprofit Users of Scoop.It

Beth Kanter's insight:

List of nonprofit folks using scoop.it to curate content,  Mostly individuals but a few organizations.

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