Content and Curat...
Follow
Find
17.9K views | +2 today
Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
Your new post is loading...
Your new post is loading...
Rescooped by Beth Kanter from Content Curation World
Scoop.it!

How To Ignite Your Online Community with Content Curation: Three Alternative Approaches

How To Ignite Your Online Community with Content Curation: Three Alternative Approaches | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
more...
Tom George's comment, March 15, 2013 4:44 AM
Robin I just watched Harlan Kilstein Interviews Robin Good on Curation. I want to say thank you. Thank you for your love of curation, your honesty and integrity. I imagined some of your references to parks and street people and I am someome who like you sees the much larger picture, but first we must set the stage. You are one of the best. If I could bestow the distinction of Master Curator on someone, you come to mind. Also looking forward to your university in the states, or in English I should say as I do not speak Italian.
Robin Good's comment, March 15, 2013 7:03 AM
Thank you Tom, for your very kind words.
Tom George's comment, March 16, 2013 4:55 AM
My pleasure Robin and thanks again.
Rescooped by Beth Kanter from Content Curation World
Scoop.it!

A Great Platform for Curating and Publishing On Any Topic: RebelMouse

A Great Platform for Curating and Publishing On Any Topic: RebelMouse | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
Beth Kanter's insight:

Always appreciate Robin Good's reviews of new tools because they include a summary of what the tool does or doesn't do - with an expert lens, examples, and a curated set of review links. 

more...
Robin Good's comment, November 12, 2013 6:03 AM
RebelMouse was born to build a social media hub, but it does have strong aggregation, filtering and curation capabilities. SEO-wise it is not a great choice, but also Scoop.it has quite a few limits on this front. <br><br>Rebelmouse doesn't offer all of the extras Scoop.it has, from scheduling, to sharing to an extended number of social networks, to integration with newsletter and to the backend dashboard. <br><br>Scoop.it has also a better, cleaner and more legible format, that better lends itself to more in-depth reading than just browsing titles, images and tweets.
Stan Smith's comment, November 12, 2013 6:22 AM
While I still use RebelMouse I have disconnected all inbound links because it posts it wacky and I was always having to go back and edit stuff. Now that I post stuff manually with their applet it isn't so bad. I still prefer Scoop.it though.
Terheck's comment, November 12, 2013 1:12 PM
I use Rebelmouse for a while now, and I like it as a complementary tool to other Social Media tools. You can have a look at it on https://www.rebelmouse.com/Terheck/
Scooped by Beth Kanter
Scoop.it!

Reach escape velocity through lean content marketing

These are the slides of my talk at the Startup Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching th
Beth Kanter's insight:

This deck outlines a great concept for small nonprofits "Lean content marketing" - how to simply use social channels without a lot of heavy lifting.  Includes a content curation strategy. 

more...
No comment yet.
Rescooped by Beth Kanter from Content Curation World
Scoop.it!

Four Vital Traits of a Good Content Curator

Four Vital Traits of a Good Content Curator | Content and Curation for Nonprofits | Scoop.it
The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market.

Via Robin Good
more...
Charlotte L Weitze's curator insight, March 11, 2013 1:43 AM
Robin Good's insight:

 

Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.

 

From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.

 

Rightful. Good for anyone just starting out with curation. 7/10

 

Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator#

EsdeGroot's curator insight, March 29, 2013 3:00 AM

This will be used in a course about SoMe

 

Rebeca Lamas's curator insight, November 18, 2013 5:07 AM

¿Qué aspectos hacen de ti un buen Content Curator?

Scooped by Beth Kanter
Scoop.it!

Social Discovery: Niche Based Link Building | Visual.ly

Social Discovery: Niche Based Link Building | Visual.ly | Content and Curation for Nonprofits | Scoop.it
Best Content Curation and Content Sharing Service on the web
Are you looking to get more visitors?
Get more trust from your customers?
Be on the
Beth Kanter's insight:

http://www.social-discovery.net/

This is an infographic for a content curation tool.   The link to the tool takes you sign up and pay, but there is no tour of the tool or free trial - so I can't take it for a test spin to see exactly what it does.  Next step is to see if Robin Good has reviewed it.

more...
No comment yet.
Rescooped by Beth Kanter from Business and Marketing
Scoop.it!

A field guide to the 4 types of content marketing metrics

A new ebook from Jay Baer, Convince & Convert, and the Content Marketing Institute: A Field Guide to the Four Types of Content Marketing Metrics is a playbook for measuring content marketing effectively


Via Gregg Breward
more...
Rescooped by Beth Kanter from Measuring the Networked Nonprofit
Scoop.it!

Content Marketing Metrics [Chart] | Heidi Cohen

Content Marketing Metrics [Chart] | Heidi Cohen | Content and Curation for Nonprofits | Scoop.it
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...

Via Robin Good, Beth Kanter
more...
Beth Kanter's comment, December 30, 2012 12:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight, December 30, 2012 12:59 PM

Good cheat sheet for thinking about metrics

Beth Kanter's curator insight, December 30, 2012 1:42 PM

handy cheat sheet

Rescooped by Beth Kanter from Content Curation World
Scoop.it!

Three Key Traits of Good News Curators: Jay Rosen


Via Robin Good
Beth Kanter's insight:

Robin Good has summarized the video - including the three key points.  The one about being data-informed is the first reference I've seen about measurement/learning and curation.   

more...
Robin Good's curator insight, December 22, 2012 10:26 AM


In this short video excerpt, NYU journalism professor Jay Rosen, shares what he believes to be three fundamental characterizing traits of a good curator.


In his view good content curators:


1) Respect and save people's time


2) Are richly interactive with their community of readers


3) Use analytics data to inform themselves on what to curate


(from a conversation between Jay Rosen and Ethan Zuckerman held April 5, 2012 - Full video: http://techtv.mit.edu/collections/comm-forum/videos/18598-adapting-journalism-to-the-web-mit-communications-forum)


To the point. 7/10


Original video: http://youtu.be/f5xRydcfTw4



Beth Kanter's comment, December 30, 2012 12:46 PM
I am very happy to see that last point about being data informed to figure out what curate. It made wonder about metrics for that, but first one would have to define what the ultimate success is for curation. (And not just the counting metrics or scores). In my space, how does content curation help address social change issues? One would have to build a theory of change.
ELISA TANGKEARUNG's curator insight, February 20, 2013 11:19 PM

.....3..?

Rescooped by Beth Kanter from Content Curation World
Scoop.it!

Trust, Context and Humaness: That's What Makes One a True Curator

Trust, Context and Humaness: That's What Makes One a True Curator | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
Beth Kanter's insight:

Robin has curated list of definitions for content curation.  new term link spraying

more...
Minna Kilpeläinen's comment, December 21, 2012 4:53 PM
Yes, Robin, I figured that. ;) It really is obvious that we don´t lack tools for just about any type of activity in social media anymore. Finding just the "right tools" and right forums to tell your stories to right audiences is a challenge for beginners. The coolest thing is, of course, when you find listeners you never knew existed. That´s when the whole thing gets interesting.
Beth Kanter's comment, December 22, 2012 7:50 AM
love the term link spraying
Eric Moran's curator insight, February 13, 2013 12:50 PM

Common misconception about content curation is that everything is automated . This article does a great job explaining the human element involved in curating content. It also shares some bad habits people pick up from the unintentional convenience of automated tools.

Scooped by Beth Kanter
Scoop.it!

What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | Content and Curation for Nonprofits | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
Beth Kanter's insight:

This is an summary of an experiment to measure engagment  on Facebook from large public radio studies.   They looked at the percentage of people that commented, shared, or liked content posted on Facebook for geotargeted stories.


(1)  The first wave of sense-making from early results.  Saying so what to their data.   This resulted in a preliminary hypothesis.


But early on in the project, we noticed something that’s probably familiar to any news organization with a Facebook page — certain stories took off, accumulating hundreds of shares, likes, and comments on Facebook and jolting the Chartbeat meter. Other stories fell flat.


So rather than geotargeting just any news story that a station creates, we are selective and calculated with the types of local stories we post. Content must have compelling headlines. It must be locally relevant and meaningful. And locals should be likely to share it, like it, and comment on it. The editors with whom we’re working closely with at KPLU, KQED, KUT, WBUR, and KPCC are terrific at identifying and creating content that meets these standards.


(2)   Created categories of content types


We looked at every story we geotargeted during the months of July, August, and September 2012, focusing on the ones that the localized NPR Facebook following liked, shared, and commented on at a high rate. From this group of successful stories, we identified similarities which allowed us to create nine distinct content categories. We then dissected each successful story to decide which category it fell into.


To identify a story’s category, we asked a series of questions. Why did people share this story? What reaction did people have when they shared it? What is the story actually delivering to people — an explanation, a video, a hard news story?

We repeated this exercise several times for each piece of content until we were confident placing it into a category.










more...
No comment yet.
Rescooped by Beth Kanter from Google+ tips and strategies
Scoop.it!

7 Reasons to Love the New Scoop.itScoop.it

7 Reasons to Love the New Scoop.itScoop.it | Content and Curation for Nonprofits | Scoop.it
.You may have noticed (or maybe not, because they are so awesome to use) that we recently rolled out some big changes to the Scoop.it platform.  Firstly, don’t panic. Secondly. you\'re going to love them.

Via Janet Fouts
Beth Kanter's insight:

Just noticed the new interface and while changing a tool that you are very used to can be a little annoying,  I'm liking what I see.  I especially like the option to add your own insight vs lazy rescooping.  I also like that these insights appear as comments under the scoop, I think.   So, the design is encouraging deeper engagement .. let's see.

more...
Guillaume Decugis's comment, December 11, 2012 9:28 AM
@Janet, Beth and mirmilla : glad you liked this! Special thanks to Beth as this feature is actually the result of a discussion thread we had on Scoop.it months ago about sources & ethics of curation. Don't know if you remember it Beth but we did! ;-)
Deborah Spector's comment, December 12, 2012 7:02 AM
What a difference this makes. I always read the articles before I scoop them. Now I'll be able to add my insights, which I hope will bring more meaning to my growing community. So nice to know your discussions added this feature to the scoop.it platform.
Niels Schuddeboom's comment, December 13, 2012 2:27 PM
But I can't find back the original options to browse scoopits not explicitly followed, based on topics. Where's that?
Rescooped by Beth Kanter from Social Media, Social Might
Scoop.it!

New Social Content Discovery Tool: Hopflow

New Social Content Discovery Tool: Hopflow | Content and Curation for Nonprofits | Scoop.it

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 


Via Giuseppe Mauriello, JoseAlvarezCornett
more...
Anthony Burke's comment, January 14, 2013 5:30 AM
Looks interesting, will check it out.
Anthony Burke's comment, January 14, 2013 5:30 AM
Looks interesting, will check it out.
Philippe Trebaul's curator insight, January 31, 2013 1:59 AM
New Social Content Discovery Tool: Hopflow.

 

From hopflow.com - December 5, 2012 6:38 PM

 

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 

 

New Social Content Discovery Tool: Hopflow | @scoopit via @pinomauriello http://sco.lt/...

Rescooped by Beth Kanter from Curation, Social Business and Beyond
Scoop.it!

Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Content and Curation for Nonprofits | Scoop.it


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........


Intro:


Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
more...
Joe Winpisinger's comment, January 26, 2013 8:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 19, 2013 9:32 PM

Very good summary of what's needed in content curation. 

Scooped by Beth Kanter
Scoop.it!

How many content channels does your business need? | SmartBlogs

How many content channels does your business need? | SmartBlogs | Content and Curation for Nonprofits | Scoop.it
SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Social Media -- tracks feedback from leading marketers about social media practices and
Beth Kanter's insight:

For nonprofits, it is a matter of balancing capacity with quality content with audience and goals

more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Nonprofit Users of Scoop.It

Beth Kanter's insight:

List of nonprofit folks using scoop.it to curate content,  Mostly individuals but a few organizations.

more...
No comment yet.
Rescooped by Beth Kanter from Social Media Content Curation
Scoop.it!

3 Essential Content Curation Best Practices to Boost Content Marketing Performance

3 Essential Content Curation Best Practices to Boost Content Marketing Performance | Content and Curation for Nonprofits | Scoop.it

Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog:

"Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.

Qualitative curation over time helps associate the topics being curated with the company or person doing the curating.
In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility.

Content Curation Facilitates Many Content Marketing Objectives:
- Efficient, topically focused collection of information that appeals to customers looking for a “single source” on a particular topic.
- Grows awareness of your brand as a topical authority based on adding insight to industry commentary.
- Facilitates networking into spheres of influence in your industry. Collecting and sharing content from influential members of your community can get you on their radar resulting in being mentioned, links or even referrals.

Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.
Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish.

1. Sources of News to Curate:
- Industry specific newsletters sent to you via email;
- Links to content and media shared on Twitter, Facebook, StumbleUpon, Reddit and other social sharing websites;
- Curation tools: Flipboard, Scoop.it, Storify.com;
- Real-time search engines: Topsy, socialmention.com;
- Niche topic blogs;
(...and others on original article)

2. Types of Content to Curate:
- Useful resources relevant to your target audience: blogs, news, training, tips, networking and industry events;
- Content created by influential people of importance to the target audience
- Statistics, research and reports;
- Compelling or provocative industry news;
- Tips, How To’s and best practices;
- Compile large collections of resources according to topical theme;
(...and more others on original article)

3. Where to Publish Curated Content:
- Company Blog;
- eBooks;
- Social Media Channels;
- Niche Microsite Dedicated to a Specific News Category.

The key is to do the homework of understanding what motivates your community and to assemble a compelling mix of curated, repurposed and original content to inspire them to engage and buy. Be thoughtful about the usefulness of the content you assemble, create and promote..."

Read full, original and interesting article here:
http://www.toprankblog.com/2013/02/content-curation-best-practices/




Via Giuseppe Mauriello
more...
Impulso's curator insight, February 26, 2013 11:13 AM

Article extrêmement intéressant de Lee Odden sur Online Marketing Blog reprenant quelques best practices pour votre curation. Really worth reading!

Beth Kanter's comment, February 27, 2013 8:03 AM
Thank you for a great summary
Giuseppe Mauriello's comment, February 27, 2013 8:12 AM
@Beth ...thank you so much for appreciation and rescoop about it. Much appreciated!
Scooped by Beth Kanter
Scoop.it!

How to Write Better Posts By Uncovering Reader Needs

How to Write Better Posts By Uncovering Reader Needs | Content and Curation for Nonprofits | Scoop.it
Are people coming to your blog and leaving within a few seconds?If so, you have a “relevance” problem.  You can publish well-written, literary masterpieces
Beth Kanter's insight:

Are people coming to your blog and leaving within a few seconds?

If so, you have a “relevance” problem.  You can publish well-written, literary masterpieces, but readers will still ignore them if they aren’t relevant to their immediate needs.

Solving the relevance problem comes down to good old-fashioned research with an online twist.

more...
Stanford Smith's comment, February 1, 2013 10:00 AM
Thank you for the mention Beth! We should do a webinar about this....
Norman Reiss's curator insight, February 2, 2013 5:36 AM

Great advice

Scooped by Beth Kanter
Scoop.it!

5 Reasons You Should Write About Topics Covered Elsewhere | Social Media Today

5 Reasons You Should Write About Topics Covered Elsewhere | Social Media Today | Content and Curation for Nonprofits | Scoop.it
Blog Topics
Beth Kanter's insight:

This resource was curated by Robin

Good and offers up five good benefits for doing content curation, good content curation.

Here's a great example for nonprofits and marketing: http://www.scoop.it/t/networked-ngos

more...
No comment yet.
Rescooped by Beth Kanter from SOCIAL MEDIA, what we think about!
Scoop.it!

The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | Content and Curation for Nonprofits | Scoop.it
In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

 

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:


1. Consumption Metrics
This is the most fundamental type of content metric,...


Via Martin Gysler
more...
No comment yet.
Rescooped by Beth Kanter from Internet Marketing Strategy 2.0
Scoop.it!

Content Marketing Metrics [Chart] | Heidi Cohen

Content Marketing Metrics [Chart] | Heidi Cohen | Content and Curation for Nonprofits | Scoop.it
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...

Via Robin Good
Beth Kanter's insight:

A good cheat sheet for brainstorming KPIs for content curation and content strategy.

more...
Beth Kanter's comment, December 30, 2012 12:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight, December 30, 2012 12:59 PM

Good cheat sheet for thinking about metrics

Beth Kanter's curator insight, December 30, 2012 1:42 PM

handy cheat sheet

Rescooped by Beth Kanter from Content Curation World
Scoop.it!

Visually Collect and Organize Your Favorite Links with Collectably


Via Robin Good
Beth Kanter's insight:

good beginner tool

more...
Markus Thyberg's comment, December 23, 2012 1:17 PM
Beth, thanks for posting! What we have out at the moment is a pretty stripped down beta. We are adding features continuously and encourage users to get in touch to let us know what they would like to see.
Ferananda's comment, December 23, 2012 3:55 PM
Beth, when you say 'new beginners tool' what do you mean? I use diigo as it gives me so many capacities, like highlight and notes and very good ways for sharing. For good beginner tool you mean for those new to curation and/or social bookmarking?
Miguel Huezo-Mixco's comment, December 28, 2012 10:00 PM
He comenzado a usar la versión beta.
Rescooped by Beth Kanter from Just Story It Biz Storytelling
Scoop.it!

The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories!

The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories! | Content and Curation for Nonprofits | Scoop.it
As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait

Via Karen Dietz
more...
Karen Dietz's curator insight, December 14, 2012 2:46 PM

Yeah -- what a great reminder! Craft your biz stories as sequenced content!


Better yet, plan a content campaign of sequential articles with a narrative arc.


Or serialize a narrative over several posts!


That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.


But my storytelling mind said "Woah! There is a lot more here that could be done." 


So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.


Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, December 15, 2012 10:52 AM
Thank you Beth for re-scooping this! And LOL, I see we both scooped the local stories piece from NPR. Great minds think alike!
Scooped by Beth Kanter
Scoop.it!

Using Collectably

Using Collectably
Beth Kanter's insight:

This looks like a good tool to use during the reserach process to collect your links and notes in one place. 

more...
Jamie Bayar's comment, December 31, 2012 8:16 AM
Invite only? Help me!
Rescooped by Beth Kanter from Curation & The Future of Publishing
Scoop.it!

Where To Find Good Alternative Sources for Content Curation

Where To Find Good Alternative Sources for Content Curation | Content and Curation for Nonprofits | Scoop.it


Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you.


While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them.



Useful. Resourceful. 8/10


Full article: http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/




Via Robin Good, Guillaume Decugis
more...
ben bernard's comment, January 9, 2013 8:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Dennis T OConnor's curator insight, February 3, 2013 11:08 AM

Learn to curate, then tech curation to your students.  This process embodies information fluency skills and critical reading.  This is the sweetspot for hitting the Common Core Standards and doing what you love: research! 

Elizabeth Hutchinson's curator insight, February 3, 2013 12:01 PM

Looks like I have some reading to do :) 

 

Scooped by Beth Kanter
Scoop.it!

4 Content Marketing Trends You Can't Ignore - Reputation Capital: Content Marketing Strategy, Copywriting, Inbound Marketing

4 Content Marketing Trends You Can't Ignore - Reputation Capital: Content Marketing Strategy, Copywriting, Inbound Marketing | Content and Curation for Nonprofits | Scoop.it
If content marketers don’t stay ahead of upcoming trends, they might run into trouble. There are some tech advances and Google updates on the horizon that may throw the industry for a loop.



In the next few years, mobile devices will overtake desktop computers as the most-used method of Web browsing.
Although lots of people will read content from small mobile screens, they will skip over dense blocks of text. Further, readers won’t stay long at non-mobile-optimized websites.
Survival Strategy:
Create mobile-friendly content.
Keep it short and to the point.
Make it action oriented.
Put the important stuff at the top.
Give readers an easy way to find it again if they want to go more in-depth from a larger screen.
Break content into easily digestible chunks and share via social.
Make sure your website is mobile compatible. WordPress users can install a free Plugin for their blogs. However, there are other options available for Webmasters, such as app creation.

more...
No comment yet.