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Why STORIES Are StickyFunny how seductive context can become. I own an amazing TIGER of a bicycle, a Specialized Roubaix SL2, purchased after Martin's…
In this GPlus riff I explain how I was duped for a moment out of telling a great story when we created the @StoryofCancer eBay store (http://www.ebay.com/usr/curecancer2013 ) context can be seductive and I can be stupid (lol). There are probably a million eBay "power seller" rules I don't understand (and may never), but great analogy based storytelling is at the heart of why teams I've managed made over $30M in online e-commerce. He who tells the better story wins, a parable you would think I would know by now.
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Excellent post by Matt over ay Springobaord SEO
1. Fluff2. Negativity3. The passive voice4. Feature-oriented content5. Marketese6. Me-oriented content7. Keyword abuse
This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...
Marty's 5 SEO Writing Tips
I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic: 5 More SEO Writing Tips * Write out "Stop words" (words like I, and, but, we, them, they spiders can't understand). * Be specific - one way to write out "stop words" is to be specific.
* Short Sentences - helps eliminate connections (and, but, thus, so).
* Short paragraphs - helps humans read online.
* Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.
You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2. I don't have to do the math anymore. Now I WRITE long and edit out as many stop words as I can before copy sounds spamming. Seeing words like "it", "they" or "them" I rewrite by being specific about those things. Sometimes I have to use alternative words since to use the main word to replace a non-specific word like "it" may mean the copy is too keyword dense. Any word with MEANING is better than a stop word. Write "natural" and train your editing eye to see and replace stop words, long sentences and dense paragraphs. Web writing is more Hemingway than Faulkner, so punch those words out :).
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)
Any of you SEO gurus out there care to confirm any of this?