Advertisers have developed an appetite for deeper audience segmentation and insights that go far beyond age and gender. These capabilities require more data points than traditional models provide.

The internet may be steadily transforming the TV business, but there is one day a year when viewers and advertisers still act like almost nothing has changed: Super Bowl Sunday.

TV and digital video measurements may be bought in silos today, but they shouldn't be measured that way.

The automotive consumer journey is complex. NYInterconnect's Mike Minardi explains why TV advertising is still a powerhouse in the awareness, consideration, and decision phases of that journey.

2020 was supposed to be the year that digital got closer to overtaking television.

Among signs of mainstreaming: Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy.

As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more inter

The rise of streaming services gives advertisers an opportunity to target consumers who want to watch without paying too much.

For all their trendiness and disruptive rhetoric, most direct-to-consumer brands do nothing new, and ultimately rely on traditional marketing and retail channels to scale and grow.

Quibi wants to bring the premium TV experience to mobile phones. Samsung TVs are literally on the move. Eventually, live events can be easily livestreamed anywhere on any connected device.

The streaming wars have dried up the programming acquisition market for cable TV networks, compounding the challenges they are facing as pay-TV viewership erodes.

NBCUniversal is essentially trying to re-invent the broadcast network wheel -- as a streaming TV wheel.

From a consolidation of historic Hollywood studios and the reunification of two major media companies to Apple taking the leap into content as the streaming wars ensue, 2019 was a massively turbule…

What troubled companies can learn from the crisis-response strategies of Facebook, Uber and Chipotle.

The retail industry spent more on TV ads in 2019 than any other.

Viewers, advertisers have come to expect more personalization, focus

There were few common threads in the way the hotel, airlines, and online travel sectors approached U.S. TV advertising in 2019, as their spending trends

Both platforms and advertisers are experimenting with new ways of getting our attention. Can they find the format that will let users embrace it?

Michael Bloomberg just launched his presidential campaign with a massive TV ad buy - does he know something you don't?

While return on investment varies depending on the brand and campaign, linear TV and broadcaster video-on-demand show up to three times less variance than other media.

In 2018 $273 billion was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital advertising?

The outspoken marketing pundit, who's in Toronto for a thinktv event next week, also spoke about the importance of code-ifying ads.

Over the past few years, the advertising rates for many popular primetime programs have been dropping. Yet, ad revenue for broadcast TV has not been in decline.