There are commentators out there saying ‘Television is YouTube’,” remarked Thinkbox head of research Anthony Jones. “Not in the UK, it isn’t. It might be in the US; it’s not in the UK.''
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TV Press Review
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TV Press Review
Selection of articles worth reading about multiplatform TV and video Curated by egta |
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March 31, 10:40 AM
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From
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If history has taught us anything, it’s that aggressive deregulation often carries unintended — and sometimes irreversible — consequences.
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March 31, 10:41 AM
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Connected TV World Summit 2025 shone a light on how three key segments of the TV industry are adapting to “life after” and quickly building a new story for themselves.
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March 18, 4:59 AM
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Paramount is seeing subscribers shift towards the ad-supported tier on Paramount+, according to the company's latest results, and is attracting more small and medium-sized advertisers to the streaming service. The strategy is reportedly putting Paramount+ on the path to full domestic profitability in 2025, following three consecutive quarters of profitability for the D2C segment.
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March 18, 5:25 AM
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Live sports broadcast rights are the surest bet for streamers to grab market share and reach audiences that are watching TV at the same time, rather than binging hand-picked shows on demand.
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March 17, 11:50 AM
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Priya Dogra, Sky’s chief advertising, group data and new revenue officer, who joined the broadcaster less than a year ago, has settled into her remit with two takeaways in mind: that collaboration is key and the backing of Comcast gives Sky a leg up.
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March 17, 11:23 AM
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From
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Small and medium-sized enterprises (SMEs) represent a major opportunity for broadcasters: a largely untapped pool of potential clients who collectively control a considerable amount of ad spend. The reverse is also true. Broadcasters aren't having to drag SMEs kicking and screaming away from the tech platforms they're used to working with - those who have
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March 3, 7:54 AM
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The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of what was promised?
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March 3, 7:45 AM
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Innovative ad formats such as in-stream advertising will play a crucial role in enhancing viewer engagement and ROI
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March 4, 3:53 AM
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Dive into The Big Shift or how consumer habits moved from traditional TV to streaming and the growing acceptance of ad-supported content.
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March 3, 9:36 AM
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UK TV measurement body Barb this morning announced a new initiative, together with research partner Kantar Media, to start measuring TV viewership across 200 top YouTube channels. While Barb (and some other measurement bodies) already report YouTube viewership on TV sets generally, the company claims it will become the first joint-industry committee in the world
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March 3, 7:37 AM
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Channel 4 is aiming to offer closed captions for ad campaigns on all Channel 4 airtime by the end of 2026.
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March 3, 7:39 AM
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The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Google’s plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings. But with an uncertain
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February 17, 4:05 AM
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It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta.
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March 3, 7:52 AM
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From
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The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.
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February 17, 4:00 AM
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The Super Bowl has long been one of the last bastions of appointment television—an event that still commands mass live viewership in an era where traditional broadcast audiences are fragmenting. Yet, as new research from AdTaxi suggests, the way fans engage with the game is rapidly evolving, the survey finding that nearly 70% of the audience now utilize secondary media to interact with Super Bowl-related content and streaming platforms are now on par with traditional TV as a primary viewing method.
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February 17, 3:55 AM
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In order to protect CTV from domination by tech giants, publishers, buyers and agencies need to take a leaf out of the Big Tech playbook, says Rob Webster, Co-Founder of Tau Marketing Solutions, laying out the developments shaping the CTV industry - and the approaches required to scale the channel into a "true performance powerhouse''
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February 17, 3:48 AM
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Are audience-targeting practices too simple in an era of big data? Advertisers and their agencies tend to use demographics to target people across media channels, but perhaps that model is outdated.
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February 17, 3:45 AM
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From
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Substantially more people in the UK are choosing ad-supported streaming services, Kantar figures show, with the percentage increasing from 10% a year ago to 31% percent today
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February 3, 7:34 AM
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With the help of AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controllers or phones, and get the big-screen experience.
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February 4, 4:20 AM
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The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections.
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February 3, 7:20 AM
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From
videoweek
UK TV measurement body Barb this morning announced the launch of a new prototype phase for Barb Panel Plus, its initiative to integrate big data sets with its classic panel measurement. Two prototypes — one from Kantar and one from RSMB and Sopra Steria — have been commissioned, and Barb will test both before making.
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February 3, 7:11 AM
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Almost half (47%) of Super Bowl content produced by Reach titles between 29 December and 28 January was blocked from receiving advertising by keyword blocklists.
According to data shared with The Media Leader by Mantis, Reach’s brand safety and contextual advertising solution, keywords such as “victims”, “injuries”, “wounds” and “incident” were commonly flagged by standardised agency blocklists.
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February 3, 7:41 AM
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Channel 4’s study on Gen Z attitudes presents serious implications for everyone in politics, education and journalism.
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