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onto TV Press Review May 2, 2023 3:57 AM
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The winner of attention as it drags up other channels and is constantly evolving.
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TV Press Review
Selection of articles worth reading about multiplatform TV and video Curated by egta |
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May 13, 5:08 AM
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CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
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May 13, 4:31 AM
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At IAB NewFronts 2025 in New York, Wurl’s Peter Crofut argues that streaming TV advertisers need to stop focusing solely on reaching audiences.
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May 13, 4:28 AM
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54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says
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May 13, 4:25 AM
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After years of speculation over Netflix getting involved in live sport, the streaming giant entered the ring at the end of 2024 with two Christmas Day NFL games, and this year became the exclusive home of the WWE's weekly shows and live events in more than 90 countries.
Whether the wrestling franchise constitutes live
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May 13, 4:23 AM
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May 13, 5:12 AM
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The Future of Audio and Entertainment 2025
Five months after ITV and YouTube agreed a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation.
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April 28, 5:25 AM
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April 28, 5:33 AM
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Ted Sarandos says Netflix remains a ‘subscription revenue service’ at the Time100 Summit
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April 28, 6:00 AM
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For the first time since the tariff saga began, the consumer goods giants have updated the market, revealing not only their business performance but also their advertising plans for the remainder of 2025.
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April 28, 7:20 AM
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RTL AdAlliance believes its new AdManager self-serve platform will benefit advertisers of all sizes, lowering the barriers to TV advertising for small and medium companies and making it easier for international brands to run large-scale campaigns across multiple European markets.
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April 14, 11:00 AM
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While there are some promising examples in the UK of broadcasters putting aside their differences and working together to strengthen the overall TV market, this sort of collaboration isn't happening in all European markets says Anne-Laure Dreyfus Coutinho, Director of TV at egta. Ego is often a blocker, as broadcasters are in some cases reluctant
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April 14, 11:00 AM
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The idea is to align terms like streaming, traditional and multiscreen TV to make buying legacy media easier for media buyers
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April 28, 8:33 AM
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Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.
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April 14, 10:27 AM
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In 2025, what makes a TV commercial successful is changing, and gone are the days of one-size-fits-all creative formulas. AI is transforming creative production, viewers are splitting attention between multiple screens, and traditional TV "rules" are being shattered daily.
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April 14, 10:11 AM
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March 31, 10:46 AM
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OpenAI has caught attention among creatives with its ‘most advanced image generator yet.’
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April 14, 10:06 AM
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Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday.
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March 31, 10:44 AM
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Industry experts offered possible explanations for why the bots in Adalytics' latest report seemingly went undetected by verification tech.
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March 31, 10:43 AM
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In this week's Week in Review: MFE launches long-awaited takeover bid for ProSiebenSat.1, video growth helps stabilise UK publisher revenues, and TF1 introduces co-viewing measurement.
Top Stories. MFE Launches Takeover Bid for ProSieben. MFE-MediaForEurope, the pan-European holding company run by the Berlusconi family, has launched a takeover bid for ProSiebenSat.1, after months of speculation
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March 18, 5:08 AM
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There are commentators out there saying ‘Television is YouTube’,” remarked Thinkbox head of research Anthony Jones. “Not in the UK, it isn’t. It might be in the US; it’s not in the UK.''
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March 31, 10:40 AM
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If history has taught us anything, it’s that aggressive deregulation often carries unintended — and sometimes irreversible — consequences.
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March 31, 10:41 AM
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Connected TV World Summit 2025 shone a light on how three key segments of the TV industry are adapting to “life after” and quickly building a new story for themselves.
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March 18, 4:59 AM
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Paramount is seeing subscribers shift towards the ad-supported tier on Paramount+, according to the company's latest results, and is attracting more small and medium-sized advertisers to the streaming service. The strategy is reportedly putting Paramount+ on the path to full domestic profitability in 2025, following three consecutive quarters of profitability for the D2C segment.
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March 18, 5:25 AM
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Live sports broadcast rights are the surest bet for streamers to grab market share and reach audiences that are watching TV at the same time, rather than binging hand-picked shows on demand.
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March 17, 11:50 AM
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Priya Dogra, Sky’s chief advertising, group data and new revenue officer, who joined the broadcaster less than a year ago, has settled into her remit with two takeaways in mind: that collaboration is key and the backing of Comcast gives Sky a leg up.
