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In a highly fragmented #media world, not only does the #consumer feel like they're at the cutting edge of media consumption, so does media #measurement and #attribution. How does the industry keep up?
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Scooped by
egta
November 12, 2019 7:17 AM
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Scoop.it!
kobe brown's curator insight,
November 15, 2019 10:54 PM
I totally agree with the out come of the situations with ratings in tv. Like a show honestly shouldn't be determined off ratings because its totally unfair to the people that actually like that particular show. Legit personnel from major broadcasting companies are working on solutions around this but its good that's its being addressed. Not a source for audio.
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