The retail industry spent more on TV ads in 2019 than any other.

Streaming, over-the-top (OTT), connected TV (CTV), internet-connected devices. The list of buzzworthy terms influencing linear TV viewing is growing fast, yet TV’s evolution remains a remarkably slow one.

Nigel Walley, managing director of media consultancy Decipher, is a big fan of addressable TV. UK advertisers, however, do not currently share his enthusiasm, and the reasons can be summed up in two words: distrust and confusion.

Connected TV may be the shiny new thing, but it could use some polish.

TV's efforts to reduce commercial clutter are met with praise by advertisers, but the economics are daunting.

The world’s biggest advertisers are right to criticise the current system of digital advertising, says Nielsen’s Megan Clarken. 

Opinion: Will Facebook ever satisfy the industry’s desire for transparency? Maybe.