As Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong - repeatedly - about the respective value of TV and social media.

Digital media giants Facebook and Google will come for Australian TV ad spend next, marketing academic Mark Ritson has warned, as magazines and news continue to weather the storm.

Twitter and Amazon broadcasts have failed to match TV's enduring reach but digital viewing will inevitably grow, so are ad partnerships the answer?