Gen Z is typically less engaged with traditional media, but COVID-19 is drawing a younger audience to TV and is likely to change their media consumption habits permanently.

Television and advanced advertising both stand at the intersection of technology, content, distribution and of course, consumer preferences. Advertisers will naturally go where the consumers lead.

Advertiser group looks for shift to calendar year to improve productivity and transparency.

No marketer would ever say they don’t care about cost savings, but the ability to pause and shift their spending matters more now that lockdowns are being eased.

Television advertisers could benefit from using the “persuasion rating point” as a metric to understand the impact of their commercials, according to a study published by the Journal of Advertising Research (JAR)

Television advertisers are gaining enlarged audiences at reduced prices, writes Matt Hill, Thinkbox’s Research and Planning Director.

TV network and agency executives expect some advertisers to negotiate deals over the summer and the rest will follow in the fall.

Off the couch and following the consumer.

The British Government ordered the UK to go into lockdown on March 23 and, after a month of self-isolation at home, a new study has revealed dramatic changes to TV viewing habits.

NBCUniversal, The Trade Desk and FreeWheel are bringing a common digital buying approach to OTT.

Twice as many consumers say TV ads create a more positive image of brands than say the same about common digital formats, an extensive new survey reveals.

In challenging times, brands have the opportunity and responsibility to inform, offer reassurance and help consumers find comfort.

The potential decline in ad spend wrought by COVID-19 calls attention to another issue: Commercial Creep. Steve Grubbs discusses the elephant in the room and how to help it exit.

Effectiveness authority Peter Field has adapted tried and tested lessons and new insights on the current COVID-19 situation – here’s what you need to know.

Back in the day when I first started working in television advertising, there was the now quaint notion that brand building was something that advertisers should actively be engaged in, that they should be looking to increase the long term value of their brand rather than just win some shor

As big sports franchises cancel games, there may be some shifts in brand sponsors looking for general-awareness messaging.

Screen profiles five of these top broadcasters on their youth segment.

Options range from redirecting dollars to networks' other inventory to postponing deals to asking a network to release an advertiser from a commitment.

The biggest ads from the biggest brands in big TV moments used to be dominated by cars, candy, and beer. Now—like everything else—it’s Big Tech.

Spectrum Reach’s Marci Cohen knows TV is still the #1 tool for brand building. She tells Kathy Newberger why both branding & activation are required for success.

As podcasting booms, linear & streaming video players are making their mark. WarnerMediaPod, NBCUniversal, AETN lead the pack. Find out why from Alli Romano