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Joemktg
April 13, 2015 6:49 PM
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Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.
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Joemktg
March 23, 2015 6:07 PM
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MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
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Joemktg
March 22, 2015 6:59 PM
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Suffering from MarTech FOMO? We’ve got the cure. Contact us.
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Joemktg
March 15, 2015 8:56 AM
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Joemktg
March 11, 2015 5:17 PM
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You don't need to invest in a Cloud solution to personalize your engagements, although the integration is helpful. You can smartly use your best of breed solutions to deliver personalized experiences. BTW: be careful with your Cloud solution selection, as integration may not be want you think it is.
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Joemktg
March 4, 2015 4:20 PM
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Joemktg
February 17, 2015 7:53 PM
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
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Joemktg
February 1, 2015 5:17 PM
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Joemktg
January 4, 2015 8:00 PM
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3 ways Personalization complements Marketing Automation:
1] Increasing conversions (TOFU optimization)
According to Sirius Decisions, “by 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.” This shows that the importance of converting your anonymous visitors into known leads is just going to increase, which is why TOFU optimization is becoming critical.
2] Increasing engagement and content consumption
With personalization focusing on creating a personal online experience and delivering focused recommendations on next steps to your online audience, the visitors get tailored next steps which are much more effective than generic ones. In our experience (See case studies) Personalization can almost triple content consumption and engagement. This in turn can contribute to a better ROI on your Content Marketing efforts.
3] Anonymous visitor behavioral analytics
Since Personalization focuses on the anonymous audience you have online and their individual behaviors, using personalization can get you deep insights into the behaviors or the visitors you don’t know – the ones that never convert. Knowing this audience can help you optimize your online experience and increase engagement rates and conversion rates further
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Joemktg
December 28, 2014 8:02 PM
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Joemktg
December 15, 2014 9:08 PM
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Joemktg
December 3, 2014 7:32 PM
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Joemktg
December 2, 2014 8:44 PM
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Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy and 54% are committed to providing a personalized web experience, according to a new Econsultancy report [download page] produced in association with Adobe. The study also looks at the types of data used to personalize the web experience and how these data types contribute to ROI. The report, based on a survey of of more than 700 respondents, roughly half of whom are based in the UK – indicates that the data types most commonly used to personalized the web experience are:
Personal data (including name, gender and location) – by 65% of company respondents and 70% of agency respondents; User preferences (explicit customer preferences, e.g. interests) – by 45% and 48%, respectively; Purchase history – by 38% and 43%, respectively; and Behavior on web properties – by 33% and 36%, respectively.
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Joemktg
October 21, 2014 9:21 PM
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Digest...
While 1:1 marketing is a different ball game for B2B organizations, there are ways in which you can use this model to further your marketing goals. Here are some of the ways in which you can do so: Build relationships: People buy from people they like. People buy from companies they like. There’s no easy button for this, but it’s not hard. You just need to care enough to want to build relationships. Focus on individual customers: A B2B company typically has fewer, but larger, accounts. So, there’s a greater need to take up each customer individually and assess their needs, values, and expectations. The same is here as relationship building in general. Manage customers in-between purchases: A B2B company has to manage, touch, educate, and serve their customers–even during these periods of frequent lulls. This is a challenging (and often overlooked) thing to do, unless you have a strong customer management team to create strategies to make use of these intervals. This is where email campaigns and social media come into play. Help customers to manage their business: B2B businesses can gain a lot from helping their customers solve important business problems, not just within the area of their services, but also beyond it. This could be a key component of a B2B company’s content marketing efforts—developing content designed to assist customers in one or more ways to manage and grow their businesses, or offer helpful guidance. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Joemktg
September 23, 2014 9:48 PM
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Digest...
Marketers have heard it loud and clear: Personalization is important. But they’re still struggling to execute it. A critical issue? They haven’t mastered the development of a single customer viewpoint, and according to a July 2014 survey by Forbes Insights in association in Sitecore, fragmented and siloed data systems were a key factor preventing this. Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100. It comes as no surprise, then, that just 24% of respondents said the various customer communications and data-gathering systems they used were integrated or connected across their organization. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Joemktg
September 22, 2014 8:59 AM
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Digest...
Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. The urgency of supporting personalization that considers multiple channels is apparent from stats like 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a phone to shop while in stores. But it’s more than retail and B2C. Every business model is impacted. We’re now in a multi-channel world where all consumers want tailored delivery. To be successful at delivering a personalized experience in our omni-channel marketplace, adaptive content is a requirement. It is content that is designed for both personalization and delivery across many channels. It’s more than feeding product or content recommendations (e.g., like Amazon or YouTube use), it can be much more than changing some artwork based on user interests, and it has to be far more than reflowing web layouts so they are workable on a specific device (responsive web design). But the real meat of the content — especially long-form content like articles, marketing descriptions, how-tos, references, procedures, and more — requires that we invest in modeling and structuring our content and processes from the ground up with personalization in mind. Adaptive content is conceived, planned, and developed around the customer. Their context, their mood, their goals. This definition isn’t device- (or even technology-) specific. Adaptive content can cover all content, on all channels. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Joemktg
September 12, 2014 9:18 AM
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Digest...
From the experience we gained over the past couple of years, we know marketers can dramatically increase content consumption, page views and conversion rates by being proactive and bridging the relevancy gap for the user using an automated personalized recommendation engine. This way, the right content is always only one click away. More professional materials – such as white papers and case studies – tend to have longer shelf life than blog posts and event related articles. Their expiration date is not for many months. In other words, by keeping these materials in your relevant content pool, you are increasing the size of your arsenal, and therefore have better personalization options. Since B2B marketers now spend about 33% of their marketing budgets on content marketing, resurfacing popular materials can increase marketing ROI and provides real value to the visitor. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Joemktg
September 7, 2014 10:22 AM
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Personalization is already of considerable importance to current objectives, but its importance is even more pronounced when it comes to brands’ long-term success, finds a study [download page] conducted by Forrester Consulting on behalf of Conversant Media. Some 47% of survey respondents – B2C marketing and customer insights decision-makers with responsibility for digital marketing strategy and/or execution – indicated that personalization is extremely important to their brands’ current objectives, while 63% rated it extremely important to their long-term goals. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Joemktg
September 3, 2014 8:34 PM
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Personalization is hot right now, and marketers are turning to data to create a single customer viewpoint—but that doesn’t mean they’ve got it down pat. In fact, a May 2014 study by Forrester Consulting, commissioned by ExactTarget Marketing Cloud, found that, despite all the buzz about ramping up personalization efforts, just 18% of US digital marketing decision-makers considered creating a personalized customer experience across multiple digital touchpoints as one of their top three goals. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Joemktg
August 17, 2014 1:34 PM
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Watch this excerpt video of an Email Summit 2014 session featuring Dave Sierk of Dell, revealing how he leveraged personalized send times to deliver the right message at the right time for his audience.
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Joemktg
August 13, 2014 8:57 AM
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Excerpt...
Let’s look at some of the ways marketers can use predictive intelligence data to improve nurturing and create opportunities: -- > Call center: Create call scripts tailored to your prospect using company and category intelligence and improve lead qualification rates. -- > Marketing automation: Route prospects to the right campaign and ensure communications are properly personalized based on company size, industry, job role, and level of interest in your products. -- > Advertising: Only advertise to key companies and adjust messaging and landing pages based on purchase intent and company attributes. -- > Retargeting: Stay visible to your prospects after they reach your website. Tailor messaging according to the intent they show at your website and across the rest of the B2B web. -- > Social media: Only target ads to prospects at key companies when they are on LinkedIn, Twitter and Facebook. -- > List acquisition and lead generation: Educate and nurture prospects from key companies while building your database with net new contacts. -- > Website personalization: Make each visit as useful as possible by integrating audience data from predictive intelligence scoring into your content management system, personalization and testing tools. -- > Sales calls and conversion: Help reps prioritize the right prospects and arm them with the intelligence to secure meetings, RFPs, and close deals. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Joemktg
July 24, 2014 9:35 PM
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Joemktg
July 22, 2014 8:28 AM
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Joemktg
July 16, 2014 6:09 AM
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Excerpt...
Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of executives surveyed said they 'always' or often' struggle to personalize marketing messages at scale. • One-third say poor/incomplete customer data is the biggest obstacle • One-quarter say making data actionable is the biggest obstacle • 60% say better data and better marketing platforms would make scaling personalization better __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Joemktg
July 1, 2014 7:40 AM
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Use of micro-segmentation completely eliminates the need for personas and predictive. It's one or the other, not belt and suspenders.