If you are a data analyst that wants to access your data with SQL check Mode Analytics and Periscope. for open source kind check Re:dash

If you need quick, useful and beautiful dashboards check Geckoboard and Geckoboard. Want to take it a bit further? Check Leftronic and Klipfolio.

Not an SQL-savvy user? Check Chartio

Are you a data analyst that wants to easily explore your data sets? Check Looker

Want to have the best visualizations? Check Tableau.

Google Analytics tells one part of your ad’s story, and social media dashboards tell another. How do you get them all together to paint one holistic and simple picture for yourself and your team? One solution is to create a live paid social campaign dashboard.

A dashboard provides a broad view of your ads’ key performance indicators. It’s also something digestible to share with stakeholders at a glance without having to bog them down with Excel data — or complicated reports from GA and social platforms they might not even have access to.

Rather than focusing on one channel, the dashboard above is tracking snapshots of KPIs in an at-a-glance format across all paid campaigns, illustrating how they compare to each other and which is performing best.

Your firm may have capability to produce many - or all of these metrics - but are you using them to improve customer experience and business value?  Several vendors we’ve talked to recently, who represent a cross-section of digital measurement technologies and services, described what they hear about this from prospects and clients. A (scary) summary:  the firms report that they now have boatloads of data and a growing number of digital measurement technologies, mostly in silos  – but don’t think they’re getting enough value from what they have.  It’s as if some firms are paralyzed.  This can’t continue.  Operating silos of separate digital measurement approaches is not good enough any more. You risk falling behind competitors who are successfully combiningg approaches and continuously maturing their digital intelligence. 

Mature digital intelligence requires identifying the business metrics that matter most and combining and aligning measurements that move the needle.   Use the digital intelligence framework to guide you in changing an outdated “measure in silos first, understand the total effect later” approach. The report lays out the business value and examples of each metric and gives examples of how to use them – and even more importantly, how to combine them.  Get started now with colleagues to work across the measurement silos - or more of them - to drive more value.

Step 1: Prepare

Assess your current state of marketing measurement and determine what conditions you need to address. It will be essential to understand your current data, analytics, measurement, and reporting capabilities and processes. Build your playbook to address gaps in skills, resources/tools, and processes. Clarify, quantify, and communicate the value of the improvements. These plays should improve Marketing's performance, relevance, influence, and credibility.

Step 2: Implement

Plan how you will implement and execute the playbook. In sports, coaches practice plays over and over again to facilitate proficiency. Have a plan for how you and your team will be able to consistently and proficiently use data, analytics, measurement, and reporting to improve and prove the value of your marketing.

Step 3: Evaluate and optimize

Compare your progress against your initial assessment. Evaluate how the new plays are positively affecting Marketing's performance, relevance, influence, and credibility, and determine what adjustments or new plays are necessary to optimize each of those areas.

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.