1. Driving Inclusion of Feedback: The Customer Journey Perspective

2. Inbounding and the Art of Being A Listener

3. Targeted Individualistic Approach

4. Timing the Content Within the Marketing Funnel

5. Targeted Landing Pages – Taking Personalization to the Next Level

6. Targeted Incentives

Transformation.ai is pleased to announce the launch of its Customer Journey Mapping Software that provides a revolutionary approach to experience planning and strategy. It comprises 4 core elements: 

• Touchpoint Inventory Software: gather up all your touchpoints digitally and make them available for drag-and-drop onto different maps. Add details, configurations, connections and more. 
• Customer Journey Mapping Software: create a variety of versionable and shareable maps, made up of connected touchpoints. Edit details, KPI's and more at each touchpoint on different maps. 
• Customer Journey Feedback Loops that can be built at each touchpoint through integrations such as SurveyMonkey surveys, Hubspot marketing automation, Salesforce CRM and others, that then update inside the context of each touchpoint. 
• Tracking software that records the iterations made at each touchpoint over time based on insight from the feedback loops that lead to better customer experience results. 

In a new paper called “The new battleground for marketing-led growth”, the authors, David Court, Dave Elzinga, Bo Finneman, and Jesko Perrey, said, “Evidence has begun emerging, however, that consumer bonds with many brands are simultaneously slipping, with active engagement in those same loyalty programs falling by two percentage points and 58 per cent of loyalty members not using the programs for which they are signed up.”

This, they said, is a clear signal that consumers thinking and acting differently across their consumer journeys.

Digital technologies are driving the change. 

Learn 5 proven lead nurturing tactics you can use to convert more leads into qualified opporutnities

This blog post looks at 14 infographics and visualizations designed to aid marketers in defining the B2B buyer journey, content, and platform selection.

First and foremost, a framework needs to align to business goals. A framework aligned to business goals ensures that technology decisions 1) will support your organization's critical objectives and 2) will support the other technology in your stack towards the goal of achieving your objectives.

Customer personas and journeys offer a great starting point for building a marketing tech stack framework. Here’s why.

They align to your goals: Personas and journeys are the compass that guides the who, what, why and how of an organization’s work in reaching and engaging the reason it’s in business.

The structures are timeless: While some of the details within a persona may change, the overall outline generally won’t. A good framework can stand the test of time, being leveraged for the long haul.

Vendor websites might be one of the most used information sources by B2B buyers, but they're towards the bottom of the list in helpfulness and trustworthiness, according to a report from TrustRadius [download page]. Instead, free trials, product demos and referrals are among th

When you accept the role of mentor with your content, your business accomplishes its goals while helping the prospect do the same.

How to Map Your Customer Journeys by Douglas Karr on MarTech

TrustRadius surveyed 600 technology buyers and vendors to identify areas of alignment and disconnect in the B2B purchasing process. The study provides new insights into how technology buyers research products, where vendors are falling short, and what you can do to have greater impact on purchasing decisions.

Key findings include:

• Vendors are focusing on providing materials that buyers don’t find very useful or trustworthy
• Buyers want hands-on experience with the product and insights from customers
• Vendors have an arsenal of satisfied customers they are not leveraging
• Download this free report today to see how your team stacks up and what you can do to influence today’s B2B buyer.

Learn about the different types of customer journey maps and how they can turn leads into customers.

"-Know Your Customers’ Perspective. Customer experience research includes:
• Persona
• Outcomes
• Journey

-Outline Touchpoints

-Include Key Performance Indicators

-Incorporate Customer Perceptions and Goals. Use customer perceptions in your map as they relate to their goals and expectations. Remember, customer journey maps serve a distinct purpose and are actionable. Effective maps identify both positive and negative customer perceptions throughout their journey, and put these perceptions in context in relation to their goals. 

-Engage Executives"

To make your own customer-journey map using this exercise’s worksheet, follow these steps:

• Choose your key personas or segments.
• Identify possibilities for personalization and data gathering.
• Choose customer goals and tasks that might require information.
• Identify appropriate channels.
• Brainstorm content ideas for each task.

The Data Digest: Get Inside The Mind Of Your Changing B2B Tech Buyer