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Scooped by Joemktg
January 5, 2016 9:49 PM
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Introducing the 2016 Testing Toolkit - Optimizely

Introducing the 2016 Testing Toolkit - Optimizely | The MarTech Digest | Scoop.it
From blog.optimizely.com - January 5, 2016 8:00 AM
In the 2016 Testing Toolkit we include resources to craft, execute, and measure individual experiments, while building thorough research and ideation into your process. You’ll also find helpful tips from other Optimizely users, as well as tools for educating your colleagues about the benefits of optimization, and building adoption internally.

The toolkit includes:

Infographic of Test Ideas by Industry
Test Ideation and Hypothesis Generation Worksheets
Test Idea Prioritization Frameworks
Test Plan Template
Results Sharing Presentation Template
Testing Overview Presentation Template
Test Idea Submission Flyer Template
Testing Hackathon Flyer Template


Download the entire toolkit now.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

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Scooped by Joemktg
July 11, 2014 7:49 AM
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Can a new subject line tool eliminate A/B testing? - Smart Insights Digital Marketing Advice

Can a new subject line tool eliminate A/B testing? - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
From www.smartinsights.com - July 11, 2014 7:49 AM

Digest...


The Touchstone tool (beta version) seeks to make truer predictions of how a proposed subject line will perform in practice and to suggest better alternatives.

 

Its analysis of words in its subject line database doesn’t ask “How well do subject lines using this word do?”. Instead, it asks “How well do subject lines using this word do compared to other subject lines used by the same sender?” So, all things being equal, it’s more likely to capture the incremental effect of wording on success. Second , it encourages you to upload your campaign history so it can apply its algorithmic analysis to your list and emails.

 

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Joemktg's insight:

If this works, then it will add a significant tool to your outbound box. Seems to me that its success is dependent on the number of users so that there is a sufficient sample. Keep an eye on this.

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Scooped by Joemktg
September 10, 2013 10:04 AM
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Online Testing: 3 benefits of using an online testing process (plus 3 free tools) | MarketingExperiments | #TheMarketingAutomationAlert

Online Testing: 3 benefits of using an online testing process (plus 3 free tools) | MarketingExperiments | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From www.marketingexperiments.com - September 10, 2013 10:04 AM
Some of the benefits that derive from A/B testing can go ignored or overlooked if marketers do not have a set testing process in place to guide their testing efforts.


Digest...


Benefit #1. Improved test planning

The A/B testing template is a simple template that walks you through the A/B split testing process.

Benefit #2. More reliable data

A simple spreadsheet tool will help you keep track of and monitor metrics during your online testing.

Benefit #3. Long-term savings

Also, here’s another spreadsheet tool you can use to help measure and estimate how incremental increases in conversion gained through testing will have an overall impact on your revenue stream.

Joemktg's insight:

Scooped so that you can take advantage of the three FREE tools. Excellent tools at that!


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