Digest...
Let’s call it servant marketing, which can be defined as “serve first and market second.” Servant marketing works like this: How we sell and market informs customers of how we’re going to serve them. It’s not what we say; it’s what we actually do that matters.
I think servant marketing is built on the following ideas:
-- > Empathize with your customers and walk in their shoes to understand their problems
-- > Think like your customers when they set out to solve a problem and understand each step they take to solve that problem
-- > Learn how you can help make your customers lives better
-- > Provide your customers what they want
-- > Help customers identify and solve problems
-- > Give customers content and expertise that helps them gain clarity
-- > Empower employees who touch your customers with the resources, training and tools to really help them
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I have always liked the idea of Servant Leadership so this new concept of servant marketing has natural appeal