Movable Ink's 2015 US Consumer Device Preference Report provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engaged with email throughout 2015. 

The 2015 report covers how the holiday season compared to the rest of the year, as well as a slowing trend in mobile and tablet email opens. We also broke down data on user habits and trends including:

Conversions by device and vertical
When emails are opened during the day by device type
Time spent in email based on device

Download the free report today to access all of our research and analysis.

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Digest...

B2B’s must think about their mobile presence and while leaping from unaware to mobile savvy may be more evolutionary than revolutionary, it must be done and as a starting point B2B’s should be thinking about the following 4 things:

Mobile Website: First and foremost does your mobile web experience create the right first impression? Consumers want mobile sites to load fast and provide large easy to read navigation so they can figure out where they want to go.

Articles and Content: B2B’s are now using more and more content to help buyers engage with their brand. From the blog to your downloadable whitepapers and infographics, mobile users are looking to be able to read and learn about your business on screens that may only be 3 or 4 inches in size (not everyone has adopted the iPhone 6+ or the Samsung Note).  If the visitor finds your content quickly but it isn’t in a responsive format then chances are they won’t read it.

Social Friendly: In an online world where we don’t only consume content, but share the best and most insightful findings of our day on social media sites, does your mobile site make social sharing and engagement easy?

App-Centric: Perhaps the biggest trend that most B2B’s are unaware of is that most people on their mobile devices aren’t on the web browser but they are using applications (apps).  For B2B’s this doesn’t necessarily mean that they need an app (although they may), but rather that they need to consider their mobile presence within apps (specifically social sites). For instance, a user on Facebook or LinkedIn may want to learn more about your business.

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Infographic showing email Subject Line and From Name character lengths for many popular smartphone and tablet mobile devices.

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