AgilOne Banks $25M Series C For Predictive Marketing Tech - AdExchanger | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
From www.adexchanger.com - April 17, 2014 4:25 PM

Intermediate/ Digest...


AgilOne, a cloud platform designed to enable predictive marketing, has raised $25 million in Series C funding led by Tenaya Capital with participation from Next World Capital and Four Rivers Group.

 

AgilOne’s most recent raise was a $10 million Series B round last November, bringing its total funding picture to $41 million.

 

AgilOne is not the only vendor tackling email personalization. Its competitors include Sailthru and Custora, which claim to help marketers measure user value across the entire customer life cycle. Personalization through predictive marketing is also a hot investment area.

 

Sailthru recently raised $20 million in Series C funding to construct individualized profiles and predictive email. Programmatic email exchange LiveIntent, too, raised $20 million in recent months and TellApart acquired AdStack for email marketing optimization.

 

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