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Asked how they would like to see ownership of mobile web strategy changed, 51% of CMOs surveyed by NetBiscuits indicated that they should get more ownership, compared to just 9% who think the CIO should get more, according to a new report. While CIOs were a little more generous, 38% believed they should get more ownership, versus 18% feeling that CMOs are owed greater control. The CIO currently has more influence over strategy, though, respondents say.
Oh boy, here we go. Own the knowledge, and you own the technology and the strategy. Fairly simple. Get your smarts on, get your marketing ops on board, get your marketing scientist cooking, and you're in a good place.
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