With so many targeting options for Facebook and Instagram advertising, figuring out which is right for you can be hard. These are all the targeting choices to help you find your ideal audience.

Facebook In Stream Video Ads: Advertisers now have access to In-Stream advertisements that serve ads within Live or previously live content (more information here). For publishers, this is an opportunity to monetize highly consumed video content. For Facebook, this increases the amount of ad inventory they have within newsfeed, a problem they addressed last year. For advertisers, this update will lay the foundation for stronger video performance on social due to the more traditional placement of the ads before or during content.

Instagram Story Ads: Ads are being introduced in this area of Instagram to take advantage of the 150 million users who consume Story content every day. These ads will look very similar to those on Snapchat, they will appear between user content and will be focused on generating reach. Compared to SnapAds though, these ads will benefit from Facebook’s targeting capabilities and troves of user data. Initial rollout will be limited to a handful of brands at launch, with a global rollout coming in the next few weeks.