While marketers get to know their buyers and purchasing behaviors, many don't fully understand the emotional motivation behind the initial purchase. There are four common buyer groups, according to a recent article by Scott Gillum, president and channel marketing practice leader for Gyro.
By looking at a group of Gyro's clients from the hi-tech, financial and information services industries, Gillum qualified these four divisions as The Needle, The Seekers, The Loyalists and The Legacies.
Quick and interesting read. I want to know more.
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