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The following stats, facts & best practices support the wisdom of integrating direct mail into email marketing campaigns for incredible outcomes. 
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1. DON’T BE SHY 5. BE POLITE, NOT PUSHY
Joemktg's insight:
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![Email Marketers Need to Do More to Nurture Leads [Study] - ClickZ | The MarTech Digest | Scoop.it](https://img.scoop.it/uZUD2ia-hpZKcsIEoLQetfL6dadsvGA8m9WNoVsbzkY=)
A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead.
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Joemktg's insight:
Start with email, then work your way towards retargeting. The results are indisputable.
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A lot of marketing emails used in B2B nurturing programs don't have a live person tied to them. Signature lines that reference Your [Company] Team, or no signature at all are the norm. This bothers me.
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Joemktg's insight:
This is a no brainer when using nurturing or triggered emails: put a human on it.
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Excerpt... Here’s a short list of what else marketing automation can do that your ESP likely can’t: • Responding immediately and automatically to sales-ready behaviors (like visiting certain high-value pages on your Website) • Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth • Tailoring email content automatically to demographic criteria like persona, industry, and company size, as well as where the prospect is in the sales cycle • Pre-populating landing pages with information previously provided by the prospect, thereby increasing conversion rates and campaign performance • Tailoring registration form questions based on what questions an individual prospect has already answered, and what else you need to know about him/her • Structuring multi-step drip campaigns that respond automatically to whether a prospect opens, clicks, or responds to the campaign (or past campaign behavior, or demographic criteria) • Reflect campaign information (sent, opened, clicked) automatically within your CRM system, giving sales reps more information about prospect behavior • Measure email campaign performance by true ROI vs. just opens, clicks, and leads (and compare campaigns side-by-side by the same criteria) • Integrate social media seamlessly into email campaigns in a way that extends the reach and value of the campaign
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Joemktg's insight:
Let me correct "sort of" to read "yes." You can jerry rig a CRM system (e.g., SFDC) to execute on this, but the time, hassle and error rate is too large. If you want lead nurturing, you need to invest in a MAP.
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![What Is an Email Workflow? [FAQs] - HubSpot | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/RH8-DpSrs0Wg0gg1YmLZWqWwCjYPSNRaTxwW-1h4YRQ=)
Learn what an email workflow is, and figure out if you should be using them in your marketing. Condensed... An email workflow is series of automated emails that will be sent -- or not -- based on a person's behavior or contact information. With workflows, you can trigger actions based on any information you have about your leads, allowing you to send the right message to the right person at the right time. Basically, the benefit of email workflows is twofold: You can 1) better engage leads (and turn them into customers) through relevant, targeted emails, and 2) save time by automating the whole process.
Indications It’s Time to Use Workflows:
Joemktg's insight:
Honestly, you should have a workflow in place for every campaign!
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Joemktg's insight:
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![5 Brilliant Best Practices for Lead Nurturing [Infographic] | Business 2 Community | The MarTech Digest | Scoop.it](https://img.scoop.it/EcjJ-e1KU3mhLOUBv_NdYPL6dadsvGA8m9WNoVsbzkY=)
Email Workflow Templates For Ridiculously Effective Marketing Campaigns | Sales Hacker
Suggested templates, and of course, test.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing